Andrea Boulder

Counselor, confidant, coach. As a network marketing professional you may be called to take on these roles. Coaching is a great way to provide your team with the opportunity to grow and achieve optimal performance through consistent feedback, counseling, and mentoring.

Every network marketer can benefit from developing coaching skills. Whether you are a power recruiter managing the growth of a large organization or a record-smashing producer who spends your time acquiring customers, coaching others is critical to continued growth and increased revenue.

As a world class athlete I turned to my coach for the guidance and systems I needed to reach my goal of achieving Olympic Gold. Without proper coaching, I could have never reached my greatest potential. As I transitioned from athlete to entrepreneur, I understood the power of coaching and the impact it could have on aspiring entrepreneurs.

The thought of taking responsibility for someone else’s future can be overwhelming. While you are not totally responsible for the successes or failures of your team, you are responsible for setting the tone. When distributors quit or don’t produce, many sponsors are quick to place the blame on the new distributor. New network marketing professionals have the desire and the will to succeed. What they don’t always have is the proper support of someone who can show them exactly what it takes to win. Coaching or lack thereof can be the difference between failure and success.

As a coach my goal is to create an environment where distributors can thrive and succeed. Each member in my organization will have different financial and lifestyle goals, as well as varied levels of skill and motivation. My job is to learn what is most important to them and assist them in discovering their why. Once I do that, I can help them connect their highest vision with an actionable plan to keep them accountable and working toward their goals.

Are you looking to get the most out of your team, but lack the confidence to lead? Here are five steps to coaching your team to win in network marketing.

  1. Ask the right questions. It’s a great idea to have a coaching call within the first 24-48 hours of your new team member joining your organization. Your initial call is an opportunity to begin building a relationship of mutual trust. This foundation of trust will motivate people to work outside of themselves to support the common goal of the organization. A few key questions I ask: Asking the right questions helps everyone become clear on what path to take and provides an authentic connection that comes from a place of true compassion and understanding.
  2. Set the pace. The pace of the leader determines the pace of the pack! New members will look to you as a model for how to run their business, so lead by example. Remember, most people have no clue as to what it takes to build a successful organization. Your energy, enthusiasm, and effective marketing strategy will help jumpstart their success. You don’t have to be a guru. Just share what you are doing or have done to get to where you are now.
    If you don’t have a success story of your own yet, leverage the success blueprint of others and use that as the standard to follow.
  3. Bite-size your goals. People want success quickly. While network marketing isn’t a way to get rich quick, it is an opportunity to get rich quicker. For people to build belief and stay motivated, they must see results. Whether it is a check the first week, acquiring a customer, or signing up their first rep, explore ways and encourage activity that produces results fast.
    Give bite-sized goals, focusing on one or two key areas. If someone’s goal is to replace their $50,000 yearly income, I show them how to earn their first $1,000. When you break down the goal, the daunting becomes doable.
  4. Get agreement. Probably the most critical step in coaching is getting people to verbally commit to perform—as in what actions will be taken and when. A good coach must be able to define the plan and get their team member to recognize the benefits of participation. You must specify behavior, map out precise action, and clarify how they are a critical part of the plan. Once a commitment to act has been made, be sure to support your team member’s choice and offer praise and encouragement.
  5. Communicate clearly. People naturally want everyone to believe they are capable and understand the entire success plan. Team members rarely admit that they “don’t understand how to execute a suggestion or strategy.” As a coach, don’t assume your team understands the task or why the task is important the first time they hear it.

A prospect, new team member, or even a potential customer may not have the confidence to speak up when they do not understand a strategy you’ve mapped out for them. An effective coach takes time to make sure everyone is on the same page. Ask, “Does this make sense to you or would it be helpful for me to explain it another way?” How you communicate and the clarity of conversations, can help you to better connect and grow your team and your relationships with your customers.

Part of building a successful team is being a performance coach. Implementing these simple coaching tips will help you help others achieve their life vision through entrepreneurship.

ANDREA BOLDER is a Gold Medal Olympic champion and online business coach. Creator of Athlete to Entrepreneur and The Champion’s Coaching Program, she helps athletes and fitness-conscious entrepreneurs leverage the power of network marketing to create
multiple streams on income.