Relationships are like muscle tissue. The more they’re engaged,
the stronger they become. The ability to build relationships and flex
that emotional connection muscle is what makes social so valuable.
You are what you share.
When I hear people debate the ROI of social media, it makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.
Meditation is the ultimate mobile device; you can use it
anywhere, anytime, unobtrusively.
There are many things of which a wise man might wish to be ignorant.
—Ralph Waldo Emerson
The wise do not buy into other people’s perceptions of who they are and what they are capable of. Instead, they bypass a person’s public persona and see who they are in their highest expression. When you see actions taken with integrity, instead of words only,
you will then know a soul’s worth.
—Shannon L. Alder
Distracted from distraction by distraction.
You can’t build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets.
—Bernard Kelvin Clive
Social media is not just a spoke on the wheel of marketing.
It’s becoming the way entire bicycles are built.
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.
Just like using drugs and alcohol to numb the pain can—and does—lead to addiction, using social media to fill the void of relationships, or other needs,
often leads to addiction, as well.
—Mandy J. Hoffman
How different would people act if they couldn’t show off on social media? Would they still do it?
—Donna Lynn Hope
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
You have to be very cognizant of the correlation between social media links and business because they don’t always correlate as highly as people would like.
Caricatured as navel-gazers, Millennials are said to live for their “likes” and status updates. But the young people I know often leverage social media in selfless ways.
There’s a danger in the internet and social media. The notion that information is enough, that more and more information is better, that you don’t have to think,
you just have to get more information—gets very dangerous.
—Edward de Bono
Contradictions, in any communication, are the first stepping stones of mistrust.
Let our information and social technologies raise awareness and not propaganda,
build connections and not passive-aggression.
A fixation on connecting with “friends” online comes with the risk of disconnection with friends waiting for you to be present in the offline world.
Social media spark a revelation that we, the people, have a voice, and through
the democratization of content and ideas we can once again unite around common
passions, inspire movements, and ignite change.
Over the past decades, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see it transforming once again as companies expand their focus from consumers to humankind issues. This is Marketing 3.0 where profitability is balanced with corporate responsibility.
Unless you are a restaurant critic... nobody cares what you had for lunch.
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