At 25 years old, Adam Green is one of the youngest network marketing leaders in North America today. Based in Alberta, Canada, Adam is a top earner for his company, promoting natural health and wellness through the use of essential oils.
Adam initially joined his parents’ business as a product user at age 18. In his early twenties he started building a team of his own and became his company’s youngest Royal Crown Diamond in November 2014. Passionate about empowering others with physical and financial wellness, he started speaking at his company’s annual convention in 2010 and has spoken from that stage each subsequent year.
Adam surpassed his parents’ rank in the compensation plan just three years after he began building the business full time. Today he leads a growing organization spanning 24 countries on 5 continents. He has become a highly sought-after international speaker who provides inspiration and motivation for all age groups.
Determined to remain humble and hungry, Adam is grateful for all the blessings the business has brought him so far, and committed to paying it forward by empowering others, especially the young generation, to achieve their goals and dreams—J.G.
When and how did you decide to build a network marketing business?
For the longest time I didn’t see the income opportunity as something I would do, even though my parents have been distributors with my company for 15 years now. My mom is a physiotherapist and acupuncturist, so I assumed I had to be a wellness practitioner to be successful in the business. I had no concept of how or why it worked, so I didn’t pursue it, until I was invited to a business opportunity presentation by one of my high school friends. This friend had told me about a new business he wanted me to take a look at. I drove an hour and a half to an opportunity meeting at some person’s house and essentially had the circles drawn for me.
This was the first time I was totally open to taking a look at the business opportunity. As children, we don’t always listen to our parents. When the business model was explained to me, I became excited about the idea of leveraged income, being my own boss, and having financial and time freedom. I continued to explore this company’s compensation plan and product line, but couldn’t get excited about the products. This was my first lesson in the business: you have to be passionate about the product or service you’re offering. If your company’s product is not something you can use, recommend, and invite people to take a look at without reservation, then you’ll probably not be successful at building a business with it.
I didn’t sign up with that company, but the exposure spurred me to check out a few other companies, because the business model made sense to me. Finally, my parents kind of cornered me and they said, “You’re excited about network marketing. The products you’ve been using since you were a child are sold using this distribution model. You’ve already recommended them to others without knowing anything about the income opportunity. Why don’t you consider joining our business?”
They showed me the comp plan and helped me figure out how I could replace the income I was making at my job as a personal trainer, and the rest is history.
With parents Carla and Bill Green
walking the red carpet at convention, 2013.
Speaking to 9,000 attendees at
Were you in school when you got started?
Yes, I was pursuing a two-year diploma in kinesiology, majoring in fitness and health promotion. I started building the business on the side. After I graduated, I became a personal trainer for almost three years, working 40 to 50 hours a week at a local fitness center. I would sell some product to my clients, but I never saw any business growth, because at that point I’d never read a network marketing book. I had no clue that duplication was the key to success. Everything I did was based on using my expertise and authority as a trainer. I also didn’t have a system I could plug people into.
Everything changed in September 2011 when I attended my company convention for the second year. As I was leaving the event, I was excited about what my company could offer my future. I was still working as a personal trainer, but thanks to my part-time income from network marketing, I had a little more freedom than most personal trainers.
While I was cutting back my hours and taking more vacation time, the gym I was working at wanted me to work more, so we had a conflict of interests. This was right around Canadian Thanksgiving. I looked at my savings account and my growing network marketing income, I chatted with my parents, who had become my upline, and over Thanksgiving weekend I made the decision to quit my job and work full time on my business. I gave my three-week notice and my last day of work was October 31st, 2011.
What was it like to quit your job?
It was that “burning of the bridge” that brought a turning point in my business. I could no longer hide behind being a personal trainer or any type of safety net income. It pushed me into going all in and fully focusing on my business. This actually allowed me to meet some of the people I have in my business today who have built my empire with me.
Giving up that stability of my job was probably one of the scariest things I’ve ever done. The mental-emotional process I went through to make that decision consisted of looking at the pros and cons of what could happen. I figured I had about a year’s worth of savings to tie me over. My fallback position was, if for some reason I failed to build my business fast enough to keep up with my mortgage and expenses, I could always return to being a personal trainer—and at least I could say I tried. On the positive side, I had a pretty solid belief in the business model, so the risk-reward ratio of that decision gave me a much better chance of coming out on top.
Another scary part was that at that time, I still had had no exposure to any network marketing business training. Our company was purely product-centered, meaning there were no real systems or tools for building the business.
What was your initial daily mode of operation?
For prospecting I mainly went to trade shows or expos of sorts. Generally this approach works better for retailing than for recruiting, but as luck might have it, I found one of my top leaders at my first show. It was a screening of the documentary More Business of Being Born on natural birthing, put on by a local chiropractor. I had set up a booth at this event and was the only male vendor—and likely the only person who didn’t have children. I was about as far out of my comfort zone as I could find myself.
I tried to participate in as many of these types of events as possible so I could expose people to my product and get my name out there as someone who was representing the brand. As I mentioned, at my first trade show in January 2012 I enrolled one couple, Megan and Travis Baldwin, who changed the course of my life. Megan was interested in our product line so the couple bought a beginner package.
From there I discovered the power of home events. Even though I’d never hosted one, I organized an informational evening about our product line for this couple and they invited a few friends to check it out. That event allowed them to earn their first check and led to a few more exposures and a few more home meetings. This couple’s group has become the largest leg in my entire organization, adding up to close to 10,000 members in less than three years.
Part of Adam’s “Green Team” at 2014 Leadership Gala.
Besides this one couple who joined, how many no’s did you hear?
I don’t know the number, but it was a ton. I was trying to appeal to mothers, but most of them would not readily take advice from a 22-year old male on how to provide natural health alternatives to their children. I wasn’t exactly an authority on wellness and had no real credibility as a business person aside from playing off of my sponsor—my mom. I would tell people she’d been using these products in her practice with great results. I would use that third-party credibility of my sponsor to help me when I didn’t have a success story of my own. That allowed me to have some results initially.
I also heard a lot of no’s when approaching my friends from college. When I invited them to take a look at my business, almost all of them said, “This might be fine for you, but it’s not for me.” Everyone told me no, except for one person, who is doing quite well in the business now.
Some of those college students who told me no four years ago are still in school today, finishing up their post secondary education. They have huge student loans and don’t’ even have a career yet. In the meantime, I’ve been able to build my own “four year career” as Richard Brooke would call it. I’ve been able to pay off my entire house and become debt free. Not only have I built up my own finances, I’ve built a business based on empowering others to succeed as well. I think a lot of my friends really missed the boat.
What gave you the resilience to overcome all those no’s?
I think the main driver that pushed me to succeed was the fear of not succeeding. I had given up for the time being my career as a personal trainer. Probably a lot of what motivated me was pride. I didn’t want to have to go back and have people think I had failed. I didn’t want to have to apply for another job or go back to my old position, because I had told so many people I was going to succeed at this that I didn’t want to not succeed. So I just kept pushing forward.
To build up my confidence and competence, I became a big-time student of the profession. I started reading personal development books to expand my mindset and learn how to lead my group.
Looking back, I’m glad I experienced those no’s, because I learned a lot from them. I now can relate better to others who are starting out and going through those experiences of rejection. I can share my stories of people who told me no, and where they are now; and also of those who said yes, and how their lives have been changed from that decision.
With one of his mentors, Richard Brooke.
Featured distributor in the Four Year Career.
What was your next milestone in the business?
In June 2012 I had been a full-time network marketer for seven months and was attending my third company convention. I’d stayed at the same rank in the compensation plan three years in a row. Bob Proctor was a keynote speaker that year. I left his keynote feeling so motivated and inspired that I drew my proverbial line in the sand. I made a promise to myself that I would not go back to a company convention being at the same rank ever again.
Next I went around and asked other leaders if I could have their neck lanyards for every single rank I had yet to achieve. Bob Proctor had handed out his famous goal cards that say, “I’m so happy and grateful now that ...” I filled out cards for each rank with the date by when I wanted to achieve it. I stuck the cards in each name badge pocket of the neck lanyards and when I came home I put them up on my wall so I could see them every single day.
In September 2012 I advanced to the next rank. I achieved the following rank in January 2013, and finally I reached the rank of Diamond in May 2013. Within eleven months I was able to advance three ranks, whereas before I had gone three years without ever advancing once. This all came as a result of the decision I made at that event that I was never going to be in that plateau again.
What did you do differently on a day-to-day basis?
I had to really elevate my mindset and skill sets to be able to lead a growing group of people, most of whom were older and had way more life and business experience than I had. I learned to take control of a massive organization and become the leader I needed to be to achieve my goals.
Not only did I crank up my daily regimen of personal development, I also majorly increased my prospecting efforts. My main focus was farmer’s markets and outdoor events, which gave me practice talking to a lot of people and being okay with hearing no. After the summer activities slowed down, we focused on organizing home events and instituted that as a simple action anyone on our team could duplicate.
I also had to study my market, which consists predominantly of women. The whole idea of getting together at someone’s home and shopping or talking about a product is just something men don’t do as much. At first I thought I was a little too cool to do these home parties, but when I realized that’s what the demographic I’m building with likes to do, I let go of my pride or whatever resistance I had inside.
Probably the single biggest factor that shifted between not advancing rank for three years and jumping three ranks in eleven months was making things simpler and more duplicable, for instance by focusing on home events. This is what created real traction and leverage, as well as latching on to whatever my niche was, and owning that demographic and market. Instead of trying to make it about me, I had to make it more about my prospects and business builders. This shift enabled me to attract and recruit most of my top leaders in my business today during that time.
Where did you learn all this so quickly?
I picked up Think and Grow Rich after hearing Bob Proctor speak. Next, I teamed up with a crossline leader in my company and we put on a series of calls to discuss each chapter. Then we applied what we had learned to train our team. Going through the process of rereading sections, highlighting, and then figuring what my talking or teaching points were going to be helped me understand and integrate some of the concepts that were probably a little over my head at the time.
I read The Compound Effect by Darren Hardy and listened to his CD Making the Shift: Your First 7 Days Developing the Entrepreneur Mindset. Being introduced to Richard Brooke’s Four Year Career in May 2013 was a breakthrough for me and my business. It’s a simple and effective little book that gives a clear understanding of how the business works, including geometric progression.
It became the perfect tool to give to people who love the product and want to learn more about the business. My main goal was to help them realize that network marketing is nothing more than recommending a product or service you like, and then helping your consumer base understand the business model. You show your customers how to earn commissions that pay for their product, earn an extra $500 a month, or develop a larger residual income check.
Not only did the Four-Year Career become one of our favorite third-party tools, it also connected me with Richard Brooke, who’s been one of my biggest mentors.
Other books we use a lot include Eric Worre’s Go Pro and Brian Carruthers’ Building an Empire and Making My First Ten Million. We also love Tom “‘Big Al” Schreiter’s audio programs and books, Rock Your Network Marketing Business by Sarah Robbins, and Beach Money by Jordan Adler. The old adage is true: readers are leaders, and learners are earners!
When did you discover Networking Times?
My first exposure to Networking Times was at the Mastermind event in 2013. Richard Brooke got up on stage and mentioned it as a credible publication for our profession. He urged us to subscribe and read it, because it’s featuring leaders from multiple companies we can all learn from.
Richard Brooke also educated me on recognition. When I visited him in August 2013, he insisted that we focus on recognizing accomplishments as part of our team culture. Now, whenever someone on our team hits a milestone such as hitting a new rank, we award the person with one of these third-party tools we really want people to get their hands on.
A gift subscription to Networking Times is an excellent “prize” for any network marketing leader to implement into their recognition program. Not only does it recognize team members the day they receive the gift, every other month when the new issue arrives in the mail it reminds them of you as their sponsor. Reading each issue makes them feel part of the profession and continues to build their belief and skill set to succeed even further.
Part of Adam’s Canadian team at 2014 convention.
Is your spouse involved in the business?
I met my wife, Vanessa, at an opportunity meeting in May 2012. After I quit my job, one of my personal training clients named Sherry contacted me and said, “I hear you’re not getting another job, you’re just doing this home business thing. I’m interested in taking a look because I’m not happy in my job.”
Sherry held her first home event in May 2012, and one of her guests, Chelsea, is now my sister-in-law. Chelsea came to the event, liked what she saw, then told her mom and sister that they should take a look at the products as well. Maybe she also mentioned a cute guy at the front of the room. Up to this point our events had usually attracted older folks or married people with children, so having a nice, pretty young girl show up at the next event got my attention. Vanessa came to a variety of subsequent events and we began to hang out. She pursued me more than I pursued her at that time, because I was totally focused on my business. We began dating in October 2012 and got married in June 2014.
Vanessa started working the business with me even before we were married. Her sister Chelsea is now one of my top leaders. Chelsea and her husband Jamie have left their jobs to become full-time networkers. They’re only 30 years old and have four children. It’s so much fun to see the business grow on both sides of our family.
What are your dreams for the future?
I recently hit my biggest personal goal, which was to reach the top rank in the company, Royal Crown Diamond. It was a huge team accomplishment everyone really rallied behind. Finally reaching it took a weight off my shoulders, because now I can focus 100 percent on helping others achieve that same level of success.
It also gave me a new level of influence I can begin to exercise within the entire profession—and I don’t take that responsibility lightly. I want to position myself as a positive role model for the new generation of network marketers.
In terms of team goals, I want to be able to support my core leaders, those who signed up with me at the beginning, and help them and their families achieve financial freedom. I want to continue to speak at large events within my company and generically. It would be an honor to be featured on an even bigger stage, such as Eric Worre’s Recruiting Mastery event.
I’m also writing a book for the entire network marketing community. I think I have a good story to inspire people to see a bigger vision for their life, especially the younger generation who might not relate as well to older network marketing leaders.
Long term, I mainly want to continue to contribute, not only to network marketing professionals, but to society at large. Although I’ve developed a strong financial portfolio and have been able to pay off my house, I still live modestly within my means. I don’t need a big watch or expensive car to impress people. I’d rather impress them with my posture and my ability to build rapport. By connecting authentically and practicing the art of listening, as Richard Brooke teaches, I can do much more than some fancy trinket could do to attract people into my business. I work hard on making sure I stay humble and hungry, and on modeling what I want others to do.
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