Colleen Filicetti is a dynamic network marketing leader who successfully balances taking care of business and family.
Before venturing into network marketing, Colleen owned a graphic arts business with four graphic artists working for her.
“I had been raised with the belief that I should be spending my days doing what I love,” she says. “As my family grew to four kids, though I loved my career, I enjoyed being a mom more. So I made the decision, with my husband’s support, to sell the business and be a stay-at-home mom.”
Colleen temporarily gave up her career to be with her children during their formative years. As her children grew up and became more independent, she began having more free time. She wanted to get back to work and started looking for something she could build around her family’s needs and schedule. She had been introduced to network marketing almost twenty years prior, but the timing was not right. She also didn’t resonate with it and was quite skeptical.
“Every time my stepmom Linda Proctor would ask me to take a look at the business, I thought she was nuts,” says Colleen. “But when I saw her build a successful organization, I gradually let go of my preconceived notions. I understood network marketing wasn’t about selling product; it was about building people.”
In 2009, Linda had just joined a new company and this time Colleen was ready to partner with her. She met the owner, BK Boreyko, whom she found out was a family man. She loved the products and trusted Linda’s judgment in choosing a company, so she made the decision to get involved.
Colleen had been out of the workforce for many years and network marketing was a new business model to her, so there was a lot to learn.
“My father had always told me if I want to be successful, I should surround myself with people who have succeeded in that area,” she says. “In the beginning I just observed Linda until I felt comfortable to do my own presentations.”
Just a couple of weeks after she joined, Colleen’s company was having its international convention. Since Linda was going, Colleen also wanted to be there. Her husband was going to be out of town on business that same weekend, so she was in for a challenge.
“To top it all off, all four kids had ski commitments two hours out of town that weekend,” she says. “Who would be willing to drive them up north and take them back and forth to the mountain all weekend? It would have been easy for me to cancel going to the event, but I knew if I allowed this obstacle to stop me, it would set a precedent for any new obstacle I would encounter.”
Colleen asked her brother for help and he agreed to take her kids together with his two kids. They had a great weekend and Colleen experienced her first company convention. To this day she says finding a way to overcome that obstacle was the best decision for her career. All her concerns about being able to build this business vanished when she heard other people’s success stories. She also learned the importance of believing in others while they are developing confidence in themselves.
While Colleen chose the business to create work/life balance with her family, in the beginning the very reason she chose it had the complete opposite effect.
“When I first started, the business consumed all my time,” she says. “I had never done this before, so I wanted to learn everything. I got a lot of pushback from my family. The kids didn’t understand why I was gone all the time—jumping on the computer to watch a webinar, getting on conference calls, and making three-way calls. Life became unbalanced for a period of time, which required an adjustment for the whole family, because they were used to having me available 24/7.”
Thankfully, today Colleen’s family is totally supportive of her business and she has found the balance she was looking for.
“In the beginning the business is all about selling—yourself, the product, and the opportunity,” she says. “Why would people want to follow you? Why would they want to take the product? Why would anyone want to partner with your company? What’s in it for them?”
Colleen first focused on developing those selling competencies. Being new to network marketing, she didn’t have any credibility, so she leveraged her upline support, always bringing them in via Skype, phone, or in person to validate her. Once her team started to grow, she looked into developing the leadership competencies required to take her business to the next level.
“Today I continue to build for myself, but a large percentage of my time is spent supporting my team, providing them with credibility while they develop their selling competencies. We form relationships while discussing why they want to build this business and setting a path for them to reach their goal.”
Colleen also hosts opportunity events or webinars where affiliates can bring their prospects. She continues to attend all company events, because that’s what she wants to see duplicating throughout her team.
Leading and Mentoring
While leadership principles are universal, every leader has their own “unique abilities,” says Colleen. “My nature is nurturing, so I genuinely care about my team members’ success and personal growth. Everyone has unlimited potential, as we are God’s highest form of creation. I aim to provide purpose for the team by helping everyone find their why. As soon as they do, no struggles or setbacks will ever make them quit.”
Colleen believes we all need to set long- and short-term goals.
“Our company is built on a four-week rank advancement period, so we are always creating momentum. My father taught me, ‘Goals are not to get; goals are made to grow into.’ By having short- and long-term goals, we will also go through personal growth.
“Some people are self motivators and I just need to let them know I am proud of them. Others need more external motivation to boost their confidence or compensate for their lack of experience, so I become their belief system.”
Among her personal men-tors, Colleen mentions her upline Linda Proctor, who has over twenty years of experience in the business; Tom Alkazin, who has been a network marketing leader for over thirty years; and her father Bob Proctor, a legend and household name in the personal development and prosperity thinking arenas.
Vision and Dreams
Colleen strongly believes that what you give out, the universe gives back.
“I am happiest when I am helping others, and in return the universe has given me a beautiful life. I am blessed with a wonderful family—amazing parents, a supportive and loving husband, four beautiful, healthy, and happy children all pursuing their dreams.
“When I started this business I was focused on me and starting a new career. Today it’s no longer about me, but about leading with the heart and helping others go after their goals.
“I want my children to see that you don’t have to sacrifice your family or your career; you can have both. My dream is to help others create that balance and ultimate freedom. I believe more and more people will need to rely on themselves and not on a job, so they will turn to network marketing.”
Colleen quotes from a recent article she read in Forbes magazine, “Unlike the Quiet Revolution that began in the 1970s which saw women leave the home and enter the workforce in droves, women today are leaving the workforce in droves in favor of being at home. But unlike generations of women before, these women are opting to work in the home not as homemakers, but as job-making entrepreneurs.”
She believes network marketing is going to create a “not so Quiet Revolution” for both men and women, and her dream is to help as many people as she can to live life the way they want.