Based in New Jersey, Bob Quintana is a top earner in a five and a half year old network marketing company that provides affordable green energy in a growing number of U.S. states. He leads a team of almost 9,000 associates who serve over 100,000 customers with electricity, natural gas, and solar products.

Bob was a traditional entrepreneur for almost twenty years before he joined the network marketing profession. Being a management consultant and real estate investor allowed him to earn a high income, but not to leverage his time, which Bob found to be a significant gap in his entrepreneurial pursuits.

Bob also has a background in personal development. After becoming a student of Tony Robbins in 1991 and seeing a major impact in his business, he attended every seminar Robbins offered that year. Seeing huge improvements in every aspect of his life, Bob committed to mastering Tony’s material by teaching it and became Tony’s most successful franchise affiliate.

In 2006 Bob closed down his traditional business to become a network marketing professional. The transition didn’t go without multiple challenges, but eight years later he says his new career has made many of his goals and dreams come true—and he believes he and his team are just getting started.

“No one succeeds in network marketing alone,” says Bob. “I feel tremendous appreciation and gratitude for the love and support of my amazing wife Pennie, especially through all the challenges we faced; and to the extraordinary leaders and team members in our organization. I could never be here without them. They are not only my valued business partners, they are my extended family!”

Enjoying an incentive trip with the team.

With team at Recruiting Mastery event in Las Vegas, 2014.

Time-for-Money to Residual Income
Bob had owned traditional businesses since 1989 and worked with big companies like JP Morgan, AT&T, Blue Cross, and Ford Motor Company in the management consulting field, specializing in Sales Force Development.

“I really enjoyed it and we were doing almost two million dollars a year in revenue,” he says. “The idea behind becoming an entrepreneur was that I planned on duplicating myself by hiring people and teaching them how to do what I did, so I could ultimately free myself up from the day-to-day operations and have the lifestyle I desired.”

What he found was that when he would bring people in and teach them the consulting business, once they got good enough to identify consulting agreements, close them, and fulfill them, they would thank Bob and leave to start their own business—rather than having to split whatever profits they brought into the company with Bob for the rest of their lives.

“After seeing this happen for a long time,” says Bob, “I realized this small business model was flawed, and would never help me achieve what I was looking for. I knew I had to find another way, which is why ultimately in 2006 I made the decision to make a serious commitment to network marketing.”

About five years prior, in 2001, a good friend of Bob’s had asked him to try a nutritional product line. Bob had been an athlete in high school and college and used to be a competitive body builder, so he had an appreciation for fitness and health.

“My friend had just gotten involved in network marketing,” says Bob. “I was always a fan of the business, but never thought it was for me. Not because I looked down upon it in any way, but simply because I didn’t fully understand it; plus, my traditional business was going well.”

Bob tried the products a bit reluctantly as a favor to his friend, only to discover they were phenomenal. Feeling great, he performed better in his workouts and was seeing unexpected changes in his body. When he asked his friend for more information, he put Bob on the phone with some of the top leaders in the company. Knowing Bob was an entrepreneur and pretty well connected, they tried their best to convince Bob that he had all the qualities to become successful in network marketing.

“What captured my attention was the idea that I could do it on a very part-time basis,” says Bob. “At that time I was still excited about my consulting business. I had grandiose ideas of having ten or fifteen branches across the U.S and internationally and being one of the premier management consulting firms in the country. I wasn’t in any way looking to abandon that, but the idea of residual income was an intriguing alternative to the time-for-money aspect which limited me in my existing business.”

What took Bob over the top to start dabbling in network marketing was when the top earner in the company invited him to his beautiful home on top of a mountain in Golden, Colorado. Seeing a wall filled with vacation pictures, Bob asked, “What’s with all the pictures?”

The top earner said, “Those are places I’ve been, some fun I’ve had. This one for instance is when I went to Costa Rica. I was going to stay for two weeks. I stayed for six months.”
Bob said, “What? You stayed for six months? How’d you do that?”
His new friend replied, “Network marketing gives me time freedom.”
This seemed completely foreign to Bob compared to what he had always known.
The gentleman continued, “This profession, when you build it right, will give you the kind of freedom most people only dream about.”
Bob said, “It’s something I thought I would have by now in my traditional consulting business, but it’s not happening the way I thought it would. Sign me up—I’m in!”

With Pennie visiting the Borobudur Temple in Indonesia
(above) and enjoying a sunset in Bali (below).

Part-Time Income to Career Change
Casually sharing the products with his contacts, Bob started making money almost right away and reached an average of $2,000 a month after just six months in the business. At that point he signed a series of big contracts in his consulting business that had him flying all over the country. He was making a lot of money, so he put his entire focus on the consulting business and put network marketing to the side.

For the next four and half years he received checks every month for anywhere from $1,500 to $3,000, for an average of $25,000 to $40,000 a year. At the time this side income wasn’t making a significant difference in his life, but he remembers every month looking at his check and saying to his wife Pennie, “Can you believe this?”

That’s when Bob promised himself if he ever decided to leave consulting, network marketing would be an option he would seriously consider.

Reflecting on his rapid success, Bob says he remembered from his personal development in the early nineties that he’d rather learn from other people’s experience than from his own trial and error. When he got started in network marketing, he went straight to the top earners and asked them, “What do I need to do?”

They said, “Go out and share this with the sharpest people you know as quickly as you can.”

Initially Bob carved out a small amount of time to do this on a consistent basis for six months.

“I did have another advantage,” he adds. “I was giving 40-hour seminars over three-day weekends, and the nutritional supplements I was promoting were natural energy products that gave people more energy and stamina¬† without caffeine or other stimulants. I started giving out samples and sharing the business opportunity with those who were interested. An important topic I was teaching in my public seminars was prosperity—showing people how to create additional income streams. A few people from the seminars joined my team, but most of it grew from people I knew.”

Used to creating multiple streams of income since the mid-eighties, Bob saw network marketing as another vehicle to do so. He expected to have some success, but during those first years he never imagined he would eventually step out of his consulting business entirely to pursue network marketing full time.

Ultimately Bob came to the conclusion that in consulting he was always going to be trading time for money, that he would always be “only as good as the next deal I closed.” He didn’t want the next 20 years to look like the previous 20 years, so he shut down his consulting business.

“I would never recommend people do this,” he says. “Luckily I was financially in a position where I could do it, but in retrospect it was a bigger move than I even imagined. Today everything I wanted to achieve in business and that I was unable to create before is coming true: time freedom, residual income, impacting people on an ongoing basis, and working with people who don’t have to leave my business to achieve all their dreams. Even though in consulting I was teaching personal development and helping my clients achieve many of their goals and dreams, which was very fulfilling, network marketing took this to a whole different level. Being in the green energy business, I’m now making a difference not only in people’s lives but also in the environment and serving an overall greater good.”

In Ghana on a company project
providing light to school children.

Challenges and Learning Experiences
Because he’d experienced fast success early on, Bob thought it was going to be easy when he jumped in full time. Surprisingly, the first six months he felt uncertain, frustrated, and disappointed.

“I thought I was going to pick up where I left off; that the six-month period after I shut down my consulting business was going to be like those first six months. This simply wasn’t the case. While my heart had said yes to network marketing, my belief level in the business model just wasn’t there—and I didn’t realize it.”

As a result, Bob was subconsciously sponsoring “down”—talking to people whom he knew would likely join just because he was asking them to. He wasn’t calling the sharpest, most successful people he knew. The odd thing is that he’d done that in the first six months, five years earlier. Bob’s breakthrough came when he contacted a Blue Diamond who had been a successful attorney before reaching the top rank in network marketing.

Bob saw a lot of similarities in their backgrounds, so he asked him, “You’ve been doing this network marketing thing for awhile... How do you get your sharpest, most well connected, well respected colleagues—people you know from traditional business—to take a look at network marketing without them thinking you’ve lost your mind?”

Bob didn’t realize how loaded his question was, and how much it was saying about his mindset at the time. He’ll never forget how this gentleman verbally smacked him in the face. He said, “You’re a pretty bright guy, right? Didn’t you just shut down a multimillion-dollar business to do network marketing full time?” Bob said yes. He said, “Did you make that decision lightly?” Bob said, of course not. He said, “Did you carefully consider your decision? Did you look at what it was and what it wasn’t, and make a conscious business decision to move forward?”

Bob said, of course. He said, “Then what are you talking about? I think you have great potential and could be a real player, but if you don’t get your head on straight, you’re going nowhere in this business. This is the greatest profession in the world. If you think about why you made this decision as a bright guy and a sharp professional, you’ll clearly see why you did it. Go out and share that. Come from that place.”

This conversation changed Bob’s life. The first six months he struggled because he was working with people who weren’t fully committed to succeed.

“I was coming from a place of fear, instead of from the place of certainty I’d gotten to in order to make the commitment to pursue network marketing,” he says. “Once I reconnected with that, I was now coming from a standpoint of everybody I know needs to see this. I’m going to go out and show it to them.”

Some said no, but many said yes—enough for Bob to reach the rank of Diamond in his company seven months later. He now considered himself a network marketing professional.

Bob thought his business was going to be smooth sailing after that, but in 2009 his company started having major problems with product formulation and delivery.

“They couldn’t deliver the product for six months,” he says. “Once I commit, I’m not the type to quit things; I find a way to make them work. But after fifteen months things weren’t getting better, so when a friend chased me for several months and ultimately introduced me to another company, with a heavy heart I moved over to start a new team. Unfortunately, a year and a half later that company went out of business. Finally, I was introduced to the company I’ve now been with for almost five years. When I saw network marketing combined with affordable green energy, I felt it was going to be a home run, and it has been.”

Thankfully, when Bob closed down his consulting business, he had significant financial reserves in the bank. He never thought it would take more than four years—and two companies going out from under him—until he would be able to sustain his lifestyle with network marketing. He says along the way he burned through a huge amount of financial reserves and experienced many challenges, but it’s all been worth it.

Volunteering with his team (and National Guard) after Hurricane Sandy, 2012.

Sharing lunch with new friends in Fiji after planting over 4,000 trees.

Lifelong Advocate of the Profession
Based on his experience going to the top of three companies—and helping many team members do the same—Bob believes the number one key for success is desire. “You have to want it so badly it keeps you up at night,” he says. “Next comes following a proven system and committing to personal development. I am almost evangelical about personal development—what you read and listen to, and of course the people you surround yourself with—because I truly believe nothing will make more of an impact in people’s success in network marketing.”

In addition to these keys, Bob teaches two core¬† concepts: “One is the idea that we’re all going to be faced with adversity in this business. I developed a concept I call Adversity Threshold, meaning the level of adversity—on a scale of one to ten—you can handle and continue to move forward in spite of it. I truly believe this will determine your success in network marketing—or in any area of your life for that matter.”

Bob believes a person’s ultimate success is based on their ability to handle adversity, because there will always be challenges. “If you’re playing a big game in network marketing, then you’re inviting big challenges,” he says. “You’re committing to be outside of your comfort zone, break new ground, and sail in uncharted waters to achieve things that you’ve never achieved before. We’re inviting situations we have never had to handle before, by definition. Your Adversity Threshold is one of the key factors that’s directly correlated to your success in network marketing.”

The other concept he calls Disregarding the Critics. “Everyone has an opinion and some opinions you want to listen to, while others you need to simply disregard! Network marketing is one of those things you should form your own opinion on, because it’s a profession that’s still grossly misunderstood. Once you understand what it is and what it can do for you, your family, and your team, just disregard the critics.”

Bob’s a big fan of Teddy Roosevelt’s quote, The Man in the Arena which starts with It’s not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again...

“It’s a message we all can benefit from,” he says. “Most critics of network marketing still don’t understand it, and I see myself as a lifelong advocate of it at the highest level. I want to help millions of people directly and indirectly achieve their dreams through this amazing profession.

“I agree with Robert Kiyosaki in that it is “the business of the 21st Century”—and beyond. There’s nowhere else people can become entrepreneurs with the upside of freedom combined with the support you get in network marketing. I’ve been around traditional business over thirty years, and it just doesn’t exist.”

Bob sees a huge shift coming that he wants to help bring about.

“Up until now network marketing hasn’t really been a mainstream draw for successful white-collar professionals in big corporate or entrepreneurial business environments. Fifty years ago people thought the answer was a forty-year career with one company, culminating in a big gold watch and a nice pension. We all know that belongs to the past. Then a lot of people became small business owners, which was my story up until eight years ago.

“I really believe Network Marketing 2.0 is going to attract a tremendous number of highly educated, highly accomplished traditional business professionals at a rate never seen before. I know it was the answer for me, and I believe it’s going to be the answer for millions of others in the years ahead.”

Top-5 Success Tips
By Bob Quintana

Delivering the closing keynote
at his company convention.
  1. Look for people who are doing four things: enrolling customers, showing the program to prospective business partners, showing up at meetings and attending events, and doing ongoing personal development. I put a little check mark next to each person’s name for each one of those four. The more check marks they get, the more excited I am to work with them personally and establish a strong working relationship.
  2. A leader has to be willing to do whatever it takes to get the job done. I give weekly trainings every Monday at 8:00 AM which are open to everybody in our company. I also present at regional and national events for my organization and company. When I run events, no job is too big or too small. If chairs need to be moved in the back of the room, I’m happy to help, and when I do, everybody else jumps in, realizing true leaders don’t put themselves in an ivory tower; on the contrary, they lead by example.
  3. A leader stays engaged and works with people deep down in his or her organization. This is commonly called “tap-rooting”—actively working with people ten, twenty, thirty levels down in your organization as if you personally sponsored them, and teaching them how to drive depth and strengthen width in their business. This requires rolling up your sleeves and being out with new builders showing the program to their prospects numerous nights per week—regardless of your pin level or rank. While I spend much of my time working directly with up and coming leaders in my business, I still personally invest lots of time showing new people exactly what they need to do to succeed. This is not only a key to building a profitable and secure business, it’s also one of the most fun and fulfilling things we do!
  4. This business is built on dreams and desires—as well as challenges and fears we need to overcome. Therefore, a commitment to personal development is critical to success. This aspect of network marketing will enrich you with skills and tools you can take anywhere—regardless of what you ultimately achieve in this profession. When you take advantage of the personal and professional development programs of any worthwhile company, the positive impact of that alone will be immeasurable and will help you for the rest of your life.
  5. I’d be remiss if I didn’t mention the spiritual aspect of success. Meditation and connecting with God/Universal Subconscious Mind is an important part of my daily practice. I made a turn in my life many years ago when I started to understand the power of this connection, the Law of Attraction, and different philosophies around that. I find that when I’m not meditating regularly things get unusually hard, and when I’m doing it things get a lot easier and seem to fall effortlessly into place.
  6. A few (among many) books I recommend:
    • Awaken the Giant Within by Anthony Robbins.
    • The Great Crossover by Dan Sullivan.
    • The Corporate Mystic by Gay Hendricks.
    • Mastery by George Leonard.

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