One of the most powerful phenomena we see in network marketing right now is the impact of sharing, versus just selling or marketing. Sharing has been a part of our profession from the beginning, and remains so increasingly.

What is the psychology behind sharing? How does it work?

One important reason the sharing economy is starting to dominate all aspects of business is because of what it does to the giver and receiver. The giver in the sharing economy resembles someone who is planting seeds into someone else’s life. This alone makes the giver feel good, so he or she will want to repeat that action again and again.

Giving also builds up confidence, as the lack of negative response empowers and emboldens the giver to do it more often with more people, which is good for growing his or her business. Sharing has many great benefits for the giver.

The receiver on the other hand also experiences a psychological impact. Whether the person is receiving an idea or a powerful destiny changer, this will draw him or her psychologically closer to the giver. The receiver will appreciate and feel good about the person who shared the idea, solution, or even help. Consequently, the receiver will be more open to any future idea or business the giver will share. When people feel good about what you’ve done for them, they will in turn feel good about anything you have to say that will help them in some way.

Sharing is biblical. It is nothing more than planting seeds, but these seeds can be powerful destiny changers for the receiver.

Galatians 6:7 says, “...whatsoever a man soweth, that shall he also reap.”

This means if you share a seed (an idea, knowledge, action, recommendation, a product) with a person and your only intent is to bring value to that’s person’s life, you will reap value. If you share something with somebody only to see what you can get, then the result will be less than what you want. Why? Psychologically, the receiver will sense that you are trying to “get something” from her or him.

Sharing is a form of giving. We all remember birthdays where we received presents—and we love that memory. What would happen if your prospects felt a similar emotion when you share something of true value for their life? Your business would start to see the powerful results only sharing can bring.

I believe in our profession SHARE stands for Seeding Hope, Action, and Restoration Every day. We seed hope for a better life by taking action (sharing) which helps restore people’s dreams. That is the core of building this business—and the secret to the sharing economy.

The more you share value, the more people will feel good about you. In general, people do business with those they feel good about, and they share that feeling forward with their friends.

DOUG FIREBAUGH has been a coach to networking professionals and veteran networker himself for over 25 years. He also is an author, a cofounder of the Home Business Radio Network, and the show host for the daily radiotalk show “The Millionaire Road.”