Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
People think in stories, not in statistics, and marketers need to be master storytellers.
We are our stories. We compress years of experience, view, and emotion into a few compact narratives that we convey to others and tell to ourselves. That has always been true. But personal narrative has become more prevalent, and perhaps more urgent, in a time of abundance, when many of us are freer to study a deeper understanding of ourselves and our purpose.
Great storytelling can make the difference between someone paying attention to you and someone just tuning you out.
—Christopher S. Penn
Stories are the only enchantment possible, for when we begin to see our suffering as a story, we are saved.
A story is a trick for sneaking a message into the fortified citadel of the human mind.
People are looking for a connection. Tell a good enough story about your brand and people will not only get invested,
they’ll want to buy from you.
—John Michael Morgan
Storytelling is by far the most underrated skill
when it comes to business.
It is something that comes from inside of you and I firmly believe everyone can tell a story about anything they are passionate about.
—C. C. Chapman
Marketing is the art of telling a story that moves people to act. Marketing is no longer a tactic used to sell stuff. It’s about finding ways to create meaning and make people feel something, rather than making them do what you want them to do in the short term.
We all live in suspense, from day to day, from hour to hour; in other words, we are the hero of our own story.
Marketing is storytelling.
I simply see life as one great story after another, and that’s the way I’ve always communicated. People remember stories. It allows them to create pictures, which is a big deal. Plus, it helps them know me, trust me, like me, and support me in some way—maybe directly as a customer or indirectly as an advocate.
The greatest story commandment? Make me care.
It’s about how your business (or its products or services) exists in the real world: how people use your products—how they add value to people’s lives, ease their troubles, help shoulder their burdens, and meet their needs. Think in those terms when producing customer stories, case studies, or client narratives—so that people can relate to them. In that way, your content is not about “storytelling,”
it’s about telling a true story well.
Great stories happen to those who can tell them.
I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.
Story gives people enough space to think for themselves. A story develops and grows in the mind of your listener. If it is a good story, you don’t have to keep it alive by yourself. It is automatically retold or replayed in the minds of your listeners.
Stories are how we remember; we tend to forget lists and bullet points.
We live in story like a fish lives in water. We swim through words and images siphoning story through our minds the way a fish siphons water through its gills. We cannot think without language, we cannot process experience without story.
Storytelling reveals meaning without committing the error of defining it.
Those who tell the stories rule the world.
—Hopi American Indian proverb (also attributed to Plato)
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