Customer care is an integral part of my business. I do not make it optional. Am I perfect at it? Of course not. Like all of you, I have other responsibilities such as family obligations, my health, and volunteer commitments. Perfection does not exist; it’s an illusion I do not strive for.

Maybe you do not have a customer care plan. Maybe you have never called or emailed a customer to thank them for an order. If this is you, do not be afraid to reach out and make those connections. Each day is a fresh start. In my experience customers do want to hear from us, something I have to remind myself of constantly. Everyone wants to be acknowledged and appreciated.

When serving my customers, a core philosophy of mine is, “Do unto others as you would have them do unto you.” It sounds simple, but it is the main reason I have had success with repeat customers coming back to buy from me. Wouldn’t you want to know if your favorite product was on special or a collection you love was on sale?

My company promotes principles that form the foundation of my business and the guidelines for my quality customer care. They are the Law of Abundance, the Law of Magic, and the Law of Realness.

The Law of Abundance is fostering peace of mind through win-win attitudes. I believe my customers want to do business with me. Mindset is half the battle in your business. This helps me build a positive rapport with my customers and keeps them coming back. Your mindset does have to be renewed daily to stay in that positive zone.

The Law of Magic is creating positive energy through celebration and excellence. I strive for excellence with my client careā€”not perfection. If you have been sick or busy with the kids and you have not followed up in a while with a client, that’s okay. Shake it off and pick up the phone, send out your newsletter, message someone on Facebook, or connect in some way to your customers.

The Law of Realness is building trust through humbleness. I am honest with my customers. When I do not have the answer I say so. I am not an expert. I do not think any of us ever are. I am a lifelong learner with a passion for my business and service to others. I think that warmth comes through. Smile when you are communicating with a customer on the phone or when writing an email. They will feel it.

Stay positive, treat others as you would like to be treated, and never give up. I would have to say determination has been my biggest asset. Believe in yourself and your product or business and always be of service to others.

SARAH MACISAAC is a direct selling consultant who has been with her company for three years. She has Muscular Dystrophy and uses a motorized wheelchair to participate fully in life. Thanks to the support of her family and friends,
she has built a successful business.