Having lots of happy, repeat (auto-ship) customers is key to achieving what most people look for in network marketing—passive, residual income. Without it, network marketing is a never-ending, revolving door of customers-in and customers-out. It becomes a job—and who wants that?

How do we develop a strong customer acquisition and retention culture within our organizations? Here are a few ideas that work well:

  1. Lead by example. Don’t expect your business partners to get lots of customers, if you’re not enrolling a bunch of them yourself.
  2. Discuss this topic regularly. Make it a part of your ongoing focus in conversations with your new and existing business builders.
  3. Make it a game. Set individual and group customer acquisition and retention goals and incentives. Have fun with it!
  4. Recognize your builders for their customer acquisition and retention results, and celebrate those successes.

If you want a steady passive income stream in your network marketing business, develop a large customer base. No one I know of gets paid residually in this profession unless customers (hopefully lots of them) are purchasing and consuming our products and services on an ongoing basis. It’s as simple as that.

For almost twenty years BOB QUINTANA was a successful traditional entrepreneur/management consultant. In 2006 he made a commitment to
network marketing and has since become a top leader in the profession.