The purpose of a business is to create a customer.
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Revolve your world around the customer and more customers
will revolve around you.
Your most unhappy customers are your greatest source of learning.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
—W. Edwards Deming
In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers.
We expect this trend to grow as well.
The customer’s perception is your reality.
No business can stay in business without customers. How you treat
—or mistreat —them determines how long your doors stay open.
I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that.
That’s always been my competitive advantage.
There’s a real moral imperative in being an organization that takes the time to sit and listen to the customers and the people they’re serving.
Customer satisfaction is worthless. Customer loyalty is priceless.
It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend
a broken customer relationship.
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment—it’s about education.
Permission marketing is curriculum marketing.
Repetition makes reputation and reputation makes customers.
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, web, and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation.
The purpose of a business is to create a customer
who creates customers.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by
spending his money somewhere else.
Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
There is a spiritual aspect to our lives—when we give we receive—when a business does something good for somebody,
that somebody feels good about them!
Being on par in terms of price and quality only gets you into the game. Service wins the game.
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him.
He is doing us a favor by giving us an opportunity to do so.
Customer service is not a department, it’s everyone’s job.