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  CONTENTS >> COUNTRY OVERVIEW   Jan/Feb 2014
 
EXECUTIVE SUMMARY

Brazil: Land of Opportunity

Are You Willing to Pay the Price?

By Dennis B. Tenney and J. Clovis Lemes



Brazil is the third largest direct selling market in the world after the U.S. and Japan. It’s also one of the most mature direct selling markets, with its top two companies selling several hundred million dollars of their products each year. Nonetheless, for direct selling companies willing to invest in this market, abide by the rules and regulations, exercise patience and creativity, and commit to corporate social responsibility, the opportunities are virtually limitless. Brazil is an amazing country that provides an incredible opportunity to be successful if you’re willing to play by the rules, have sufficiently deep pockets, and pay the price.
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