Trust is at the core of every type of business transaction. When you’re inviting a prospect to a presentation, for example, he or she needs to feel that you’re trustworthy before accepting your invite. If you’re asking a customer to buy your product or service, gaining that buyer’s trust has to come before you even start to pitch your offering. How do you get a new acquaintance or relative stranger to trust you? The best way is by using body language. There are many elements of body language, including things like where you stand (closely vs. far away), how you move your hands and arms, how you stand (with arms open or arms crossed), and much more. However, this article focuses on three of the most basic and important elements of body language: your facial expression, your eye contact, and your handshake.