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  CONTENTS >> THE CLOSE   Nov/Dec 2013

What Goes Around, Comes Around

When Companies Adopt a Cause, Everyone Benefits

By Ron Forrester and Leslie Hocker

Social entrepreneurism is especially effective in partnership with the home-based business model. Why? Because of the leveraging that takes place at the grassroots level when individuals take personal responsibility to change some segment of society and truly make a difference by collectively changing the system—which sometimes happens rather quickly. We can observe the effects of this collective difference by examining programs that have already produced results through this type of partnership. Many direct selling companies contribute in large measure, from the biggest billion-dollar giants to brand-new start-ups. By providing an avenue for individuals to contribute personally to collective change, these companies create the ultimate win-win-win scenario: the cause wins, the company wins, and individuals win at every level.
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