Direct selling in the UK is a thriving business sector that contributes the equivalent of over £2 billion ($3 billion USD) to the national economy each year. This recent growth is partly due to the country’s stagnant economy. Direct selling offers an alternative to traditional employment, offering people the opportunity to be their own boss and work flexibly. The first direct selling company started operating in the UK in 1959. Thanks to the collaborative efforts of the UK DSA and its members companies, public perception about direct selling and multilevel marketing is improving, but continued positive press is needed to make people aware of the nature and legitimacy of the business model.