Since 2000, the Russian economy has shown consistent growth and set the ground for a free market economy, facilitating the development and success of direct selling and network marketing. Other driving factors for growth in this business sector are the constantly increasing number of companies that are opening in Russia, the development of the population’s purchasing power, and the relative stability of the Russian currency. According to WFDSA, the direct selling sales volume equals around 4 billion U.S. dollars turned over by 4.5 million salespeople. This article features some other key facts about the Russian market.