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  CONTENTS >> INTERNET MARKETING   Jul/Aug 2013
 
EXECUTIVE SUMMARY

Keep It Clean

Twelve Steps to Protect Your Reputation Online

By Scott Allen



Online reputation management is a growing issue for all kinds of businesses, but network marketing companies and distributors face some unique challenges. A whopping 88 percent of top network marketing companies have negative results on the first page of a Google search for their company. No other business sector comes close to that, even those notorious for customer service issues and billing problems, such as mobile phone, cable TV, and utility companies. It’s not that the negative isn’t there for them—it is; it’s just not showing up on page one of Google. This article offers twelve steps to protect your reputation online.
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