LEADOFF
The Real Rewards
Frank Keefer
There is an inherent belief in our profession that money is the hook that attracts prospective distributors. That belief has created a tendency to embellish earnings statements. Our profession is built on credibility, and once that credibility is lost, so is the opportunity to maximize one’s success. The nature of residual income is analogous to compound interest, and the geometric progression takes time to develop. During that embryonic period, emphasize the intangible rewards: personal growth; association with other like-minded people who want to take charge of their lives; and ultimately time freedom—all three of which I believe exceed the financial rewards.

OUR TIMES-PART 1
Don Karn, Our goal is to reach 100 percent compliance with all regulations for the good of our distributors, our company, and the future of network marketing.

Ørjan Sæle, What you thought was network marketing is actually an illegal pyramid scheme, at least in Europe and definitely in Norway.

Donna Johnson, Here is our challenge and opportunity: it’s very easy to start a network marketing business—so easy, in fact, that often people don’t even realize they are starting a business.

Simon Chan, If your prospecting message is based on hype, you will attract lazy people. The secret to a thriving business is attracting people who are smarter and better connected than you.

Jordan Adler, When distributors leave your company, do they continue to use the product or service? Do they leave some customers behind that do? If the answer is no, it’s time to rethink your customer strategy.

LEADERSHIP
Principle-Based Leadership, Part 2
Katie Fredricksen
As a leadership development coach, I have learned the importance of working with principles. They give our lives meaning and direction. They guide us in our actions and decisions. They are the foundation for creating a community in which we can thrive. People are drawn to those who act with integrity, whose values are evident in their actions. Working with principles has helped me create a thriving network marketing business. I work with a principle-driven team, a community of people who attract others with the same values and who take pride in the work they do. This article describes five principles that guide us daily.

OUR TIMES-PART 2
Dana Collins, Honest people don’t expect to have leveraged income as a result of signing a distributor agreement. They don’t expect success to be fast or easy; they want to be challenged and grow.

Zaheer Merchant, Esq., and Cassandra Chin, Esq., Business ethics and social responsibility are the building blocks for success in network marketing, a business based on trust and cohesive relationships.

Mark Yarnell, I am frankly fed up with the “snakes in suits” who induce those with little potential for success into network marketing by dangling huge checks in front of them.

Donna Marie Serritella, An effective compliance department with reliable monitoring from an experienced professional who oversees the department will strengthen the company’s overall stability.

Ashley J. Good Esq., Distributors often view in-house legal and compliance departments as fun-killers; we’ve even been called the “sales prevention department.” However, there cannot be any sales if a company gets into trouble with the regulators.

LEGAL
Typical FTC Complaints
Sandy Botkin, Esq., CPA
The Federal Trade Commission (FTC) together with three state attorneys general recently came out with a temporary injunction against a network marketing company, forcing them to temporarily shut down. Interestingly, much of what this company was doing seems to apply to many network marketing companies. It would thus be instructive to all companies and distributors to understand what the FTC was complaining about in their filing so that these items can be corrected, hopefully avoiding any future conflict with either the state attorneys general or the FTC. This article offers twelve tips to help you stay out of trouble.

THE CLOSE
Linking Arms
Susan Sly
I was once part of a company that was closed down by the FTC because well-meaning distributors had made health claims. I learned a valuable lesson, having to tell my teams in Canada, the U.S., and the Philippines that we were done. When I joined my current company, I focused on training our associates to share their stories in a compliant way, whether on a call, at an in-home presentation, or through social media. Teaching our teams to share the power of our profession passionately and compliantly is the only way to create a safe and sustainable business environment.