To create success in your business, the single most important action you can take is to engage in personal development. Personal development means working on yourself: your dreams, goals, strengths, weaknesses, and your willingness to step into your greatness and live your life to its full potential. How exactly does personal development help us succeed on our business? By allowing us to strengthen and apply our feminine traits (hardwired in women but which men can develop), such as empathy, creativity, love of people, social bonding, and consensus building. This article describes five ways in which personal development enhances these traits to support our business.