Women are by nature passionately committed to their families and have a high sense of responsibility. Always keen on social cohesion and reunion, they have the ability to express their point of view and fight for their ideals, while absorbing difficult situations with self-control and poise. Creative in finding solutions, they are able to multitask effectively. They always seek to know and love more people.

All these traits are needed in order to succeed in network marketing.

In Egypt women flock to network marketing for obvious reasons: family is our first priority; we crave independence and want control over our lives; we want an equal playing field for creating success.

What are the challenges we face?

The current unemployment rate in Egypt is 12.5 percent. In a country with more than 10,500,000 unemployed youths, I was lucky I stayed jobless for only seven months after I graduated from engineering school. My salary was equivalent to $325 per month, considered a decent income for a new graduate in Cairo.

Today we are still in the aftershocks of the democratic transition since the revolution of January 2011. People go to work in the morning and go out at night to protest, fighting for their freedom and their children’s future.

Being part of the Middle Eastern community represents a challenge in itself. I live in a conservative society that sanctifies religious life. Women remain under the authority of their fathers till they get married, then that responsibility transfers to their husbands.
I grew up in a middle-class family with moderate views; my parents gave me the freedom to express and prove myself within the framework that suits our cultural and religious dictates.

I was introduced to network marketing three years ago. Even though I’m only in my mid-twenties, I have been able to expand my business into neighboring countries, but because of my gender it has been and remains a huge challenge.

How do I support my team members in a community that discriminates against women by giving more power and freedom to men?
What do you tell a promising partner in another Middle Eastern country that has an even more restrictive culture, for instance, where women are not allowed to drive or even stay in places with mixed genders?

As mentioned above, women are brilliant at finding solutions and they have the ability to fight for what they want. They know that if they focus on the intent, the mechanism will appear.

Like many other women, I struggle to learn, compete, and succeed in both my private and business life. I always remember a phrase that completely changed my perspective: “If everyone is seeking jobs, who will create them?” I guess I will!

NADA TAALAB is a budding network marketing leader based in Egypt
with a growing organization in Africa and the Middle East.
After graduating with an engineering degree, she joined network marketing
in 2010 to create a lifestyle of freedom for herself and
the many jobless youths in her community.