Everyone knows, leaders are readers and learners are earners. Out of the thousands of books being published every month, how do you decide which ones to read? At Networking University we ask our faculty for their recommendations and present them in this column. Here are some resources that will help you grow as a leader, build your success, and keep you entertained in the process.

And while we're being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email dormouse@networkingtimes.com.


Your Seven Triggers for Persuasion and Captivation
By Sally Hogshead (2010)

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders or friends convince you to change your behavior?

In Fascinate, Sally Hogshead lays out the triggers—passion, power, trust, mystique, prestige, alarm, and rebellion—that transform a brand from a utility into something people want to talk about and buy. Those triggers can do the same thing for people, Hogshead explains.

Trouble is, many of us don’t recognize our special, hard-wired qualities that, when leveraged to their fullest, make us memorable. Those qualities are a leader’s most unique competitive advantage. “It’s why certain leaders have so many followers and some salespeople always seal the deal,” says Hogshead.

To explore and explain fascination’s irresistible influence, Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology, and evolutionary anthropology, as well as conducting in-depth interviews, to uncover deeply rooted patterns for why and how we become captivated.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using them in the right way to get your desired result? This book will show you how to do exactly that.


The 5 Lessons a Millionaire Taught Me—for Women
About Life and Wealth
By Richard Paul Evans (2009)

When Richard Paul Evans was twelve years old, his father fell and broke both his legs. With no income and no insurance, the Evans family was destitute. At this time a multimillionaire taught young Evans five secrets to wealth. Evans used those secrets to change his life and shared them with thousands of others with his bestseller The Five Lessons a Millionaire Taught Me about Life and Wealth.

As his message was especially well received among women, Evans decided he needed to adapt The Five Lessons to women’s specific needs, which is why he wrote The Five Lessons a Millionaire Taught Me—for Women.

  • Lesson one is Decide to Be Wealthy.
  • Lesson two is Take Responsibility for Your Money: know how much you have, where it comes from, where it is going, and what it is doing.
  • Lesson three is Keep a Portion of Everything You Earn.
  • Lesson four is Win in the Margins; this lesson features Randi Escobar’s story of how she became a millionaire through network marketing.
  • Lesson five is Give Back.

Evans has taken years of personal research and coaching to create the perfect money book for women who want to create a more prosperous life.


Rock Star Recruiting School
A Seven-Figure Success System for Network Marketing
By Sarah Robbins (2012)
Reviewed by Jackie Ulmer

In this audio program, Sarah Robbins, a former kindergarten teacher turned network marketing mega-star, lays out a simple system that helped her become a top earner in her company.

The three-CD set starts with helping you define your why and develop a strong belief. Learning to tell your story is a big part of your success; Sarah teaches you the different components of a strong story that will get people’s attention and awaken them to their own why for the business.

Next, Sarah teaches how to lead with the business and offer the products to people who are not ready yet for the business. Often, she says, there is a tendency to get caught up in recruiting and forget about the value and importance of acquiring a solid customer base.

Getting a new team partner started right is equally important, and Rock Star Recruiting School teaches you the exact steps to take, regardless of your company or product.

The CD set closes with solid leadership principles that set you up for long-term success in building a team.

Listen and learn from someone who started (like most of us) with doubt, fears, and a little negativity, then blossomed into a top leader, role model, and champion of our profession. If you are looking for a simple tool you can follow and share with your team, you’ll find a great resource in Rock Star Recruiting School.


My Stroke of Insight
A Brain Scientist’s Personal Journey
By Jill Bolte Taylor, Ph.D. (2009)
Reviewed by Rosie Bank

You may have seen the TED talk of the brain scientist who recounts her personal experience with a stroke, including being conscious throughout the entire ordeal and then spending eight years recovering. In this book, Dr. Taylor recounts her story in even greater detail, shedding light on what happens in the brain when one of the two hemisphere (in her case, the left brain) is rendered dysfunctional.

I recommend this book to network marketers for two reasons. First, you will get a better understanding of the part of your brain that is about connecting with others, living in the present moment, being non-judgmental, and feeling at one with the universe.

Second, Dr. Taylor’s experience clearly shows that we cannot rely solely on our analytical minds to get the most out of life. If you are trying hard to “get it right” by focusing purely on numbers and following scripts, you may be missing out on the most enriching aspects of your business: the opportunities it offers to open your heart, listen without judging, and use your intuition in developing relationships.

As Dr. Taylor regained function of her left hemisphere, she discovered that having strengthened the function of her right brain made her work and life far more meaningful and satisfying. If you want to build the most successful and most fulfilling business you can, let Dr. Taylor’s experience guide you to do it by using both sides of your brain!


Networking Groups
Reviewed by Miriam Buhr

Building a home business can feel lonely, especially when you are facing challenges. As an entrepreneur and small business consultant, I know at first hand the benefits networking groups can provide.

Who do you turn to when you have a setback? Who do you celebrate and share your successes with? Networking groups can serve as a source of information and guidance, as well as an empowerment community to help you keep the faith and stay focused on your goals. They can also help you make new friends and meet like-minded people who might become business partners.

There are myriad of networking groups available that can serve social and emotional as well as professional needs. Here is a brief (and far from comprehensive) list to get you started:

American Business Women's Association www.abwa.org
Business Network International www.bninw.com
Black Business Women & Women of Color Online Network mybbwo.com
Braveheart Women www.braveheartwomen.com
DSWA -- The Alliance for Direct Selling Women http://www.cms.dswa.org/
eWomen Network www.ewomennetwork.com
LinkedIn www.linkedin.com
Meet Up www.meetup.com
National Association of Women Business Owners  www.nawbo.org
National Latina Business Women Association www.nlbwa.com
Powerful You! Women’s Network www.powerfulyou.com
Supportive Older Women’s Network www.sown.org
The Heart Link Network, Women´s Networking www.theheartlinknetwork.com
The National Association of Professional Women www.napw.com
Women Business Owners www.womenbusinessowners.org
Women Empower www.womenempower.com
Women Empowering Women Network www.wewnetwork.com
Women in Small Biz www.womeninsmallbiz.com
Young Professionals Networking Group www.ypng.org