The most important skill for success in network marketing is learning how to tell your story with authenticity and confidence. You can learn how to do so by practicing three steps: 1) Create a struggle-to-solution story; 2) Make it conversational; 3) Balance being credible and being relatable. The struggle is the “hook” with which you capture your listeners. To engage people more powerfully, we must move from giving sales presentations to having sales conversations. Credibility is something you build through who you are, what you know, what you have accomplished, and how you communicate. When you share your story with confidence, you build credibility with your prospects. Being relatable comes from being real and authentic.