This book will strengthen your belief in the future of network marketing as a business model that taps into our deepest needs and fuels our most natural drives.
For centuries, Western science and cultures have taught us to think of ourselves as individuals. But today, a revolutionary new understanding is emerging from the laboratories of the most cutting-edge physicists, biologists, and psychologists:
What matters is not the isolated entity, but the space between us, the relationship of things, the bond.
In The Bond, international bestselling author Lynne McTaggart offers a new, scientific story of life and the human experience, one that challenges the way most of us conceive of ourselves and our world. The Bond shows that the essential impulse of all life is a will to connect rather than a drive to compete.
Nature, says McTaggart, is governed by a pull to wholeness that translates into four basic needs: a need to belong, to agree, to give, and to pay it forward. Consequently, we succeed and thrive only when we see ourselves as part of a greater whole.
Blending research, stories and interviews into an absorbing narrative, McTaggart demonstrates with hard science that:
In this new paperback edition of The Bond (first published as a hardcover in 2011), McTaggart has added a new section called Tools for a New World, containing extensive exercises and practices to help you heal your own world—your family and business relationships, your neighborhood and community—and the world at large.
Business groups such as CEO Space recommend The Bond as required reading because it proves that cooperation and connection create more vibrant, successful businesses with happier, healthier, more productive people.
Whether you are a business owner, an employee, or both, The Bond will teach you:
Networkers will especially love the passage beginning on p. 93, wherein McTaggart names multilevel marketing companies as an example of organizations that make use of the lessons inherent in her findings—that we are weak when we compete, and prosper only when we cooperate and put relationships first.
Paperback, 322 pages, $16.00;
Free Press, 2012.