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  CONTENTS >> COUNTRY OVERVIEW   Nov/Dec 2012
 
EXECUTIVE SUMMARY

Turkey: A Wide Open and Promising Market

By Hakki Ozmorali



The first network marketing company started doing business in Turkey in 1992. Today, more than sixty local and international companies are doing business in this lively and growing market. According to the Turkish Direct Selling Association, over 780,000 people are enrolled in at least one of its member companies, and network marketing in Turkey posted a remarkable 18 percent sales growth in 2011, despite the sluggish global economy. At the annual U.S. DSA meeting in June 2012, Turkey was nominated as one of the newest members of the worldwide network marketing’s billion-dollar club, which consists of twenty-two countries whose sales volume exceeds $1 billion. This article lists ten important factors that pave the way for our continuing success in Turkey.


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