Listening may well be the single most important ingredient for effective communication. Hearing is the natural response of our ears to sound. Listening is using our ears and our mind to pay attention to what the person in front of us is saying.

If you are a professional network marketer and an effective communicator, you listen to your prospect. By listening you invest yourself in the concerns and needs of your prospect. Good listening usually requires self-discipline, and sometimes self-examination. If you experience difficulty listening to what others say, this article lists some factors that may be causing the problem.