June Cohen is executive producer of TED Media and the creator of the enor-mously popular online video phenomenon called TEDTalks. TED started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. TED's reach is as broad as its mission is concise (mission statement: "spreading ideas"). Today, along with two annual conferences in California and Edinburgh, its offerings include the award-winning TEDTalks video site, the inspiring TEDx programs, and the annual TED Prize. As of mid-2011, TEDTalks have been watched more than 500 million times worldwide.