Most people today would rather watch a video than read a page of text. The television/Internet/videogame generation grew up with so much visual stimulation that their brains simply aren't wired to focus on words alone. In addition, video is revolutionizing the way we learn and communicate because it addresses different learning modalities by combining image (visual), sound (auditory), and movement (kinesthetic). Yet the universal appeal of video sharing has to do with something even more fundamental: our hunger for shared human values.