Video will change the way you do network marketing—or you will end up out of the business. Now, that may strike you as a shocking statement. But let me take it further. Video will change the way you do any business—or you will be out of business.
This raises a lot of fascinating questions. How tech-proficient will we need to become? How will this impact our ability to duplicate? How much of this needs to be handled by companies versus the field leadership?
I wish I knew the answers, but I don't. No one does. Technology is changing, the Internet continues to evolve, and broadband is becoming less and less an issue.
I heard Brendon Burchard say that within a few years, 95 percent of all online interactions will be through video, including email. Part of me believes that. Then there's the other part of me that is always the skeptical critical thinker.
I remember being in sixth grade and learning about the videophone. This was intoxicating stuff, almost like The Jetsons. But a funny thing happened on the way to the videophone. Nothing.
Yes, that technology has been available for years. So why don't we all have it and use it? Well, women in curlers weren't particularly excited to answer the phone that way. Naked men getting out of the shower found it an inconvenience. Just because something is technologically possible, doesn't mean it's desirable.
But here's what we do know. The demographic in network marketing is getting younger and will continue to do so. People under forty are the television/Internet/videogame generation. Unless they have been in a museum, they've never actually seen a book. And they have the attention span of a mosquito.
You are not going to keep their attention with boring PowerPoint presentations. They're not going to read bulky catalogs, brochures, and scientific studies. They are dramatically more visually stimulated, and the more you play to that, the more effective you will be.
This also impacts your training, because how we learn is also changing. A big part of how we learn now has to do with interaction and visual stimulation. So all this begets the question, how are we doing network marketing today, as opposed to how we did it in 1976?
For most, sad to say, the answer is: the same way. If you're inviting people to your home, doing a whiteboard presentation, and sending them home with a catalog and some brochures, you are hastening your irrelevance.
Now, that doesn't mean meetings or even home meetings are done. They're not, and will never be. But it does mean that we have to evolve the way we prospect and train with changes in technology and learning styles. And video has to be a big part of that.
RANDY GAGE is the author of How to Build
a Multi-Level Money Machine and Making the
First Circle Work and a long-term leader in the profession.