The proliferation of online video has allowed literally anyone to speak up and be seen by millions. Yet the limitless potential of this new medium can easily distract network marketers from their primary objectives: selling their products and building a team.

Online video does provides us with one more avenue to reach out to the world and build relationships that may not have existed without it.

I personally use video to educate network marketers on how to become more successful. From time to time, I also post videos designed to entertain or simply deepen my relationships with my viewers. I have posted videos of me fishing, skiing, and traveling, as well as comedic videos whose only purpose is to make people smile.

A few years ago I produced a video making fun of the unprofessional ways in which some people promote the business. The character I created to play that part came to be known as Buzzy Boxer. Over the years, so many people requested to have Buzzy come back that I was forced to put on a wig and fake teeth and play Buzzy to continue feeding my hungry audience.

Video is not for everyone. You have to be able to perform in front of the camera in a way that keeps the viewer tuned in. I've seen hundreds of videos posted by network marketers that do not make them look good. You've got to look at your objectives: again, to sponsor people and sell your product. If your video attracts attention and gets lots of views and positive feedback, then it can certainly be beneficial. If not, then stick to talking to people, and let someone else go the video route.

Sound and lighting are key elements in your video's success. It doesn't have to be professionally produced or recorded in a studio to get viewers. But they do have to be able to see you and hear you without straining.

How you frame the video is also important. Make sure you look at your shoot and you don't have a tree coming out of your head or something similar that ruins the shot.

There are tons of great cameras out there in every price range. I shoot video directly from my iMac, with a Canon GL2, a DSLR camera, or a pocket-sized Canon Digital Elph. The camera isn't the most important part, it's what's being done on camera that makes all the difference.

As far as audio goes, unless you are using an external microphone, such as a lavalier mike or boom mike, be sure you don't turn your head away from the camera while speaking so you don't negatively affect the audio; you need to make sure you speak directly into the microphone.

For me, video is all about building a deeper relationship, attracting more viewers interested in entrepreneurship, and doing these two things in a fun and entertaining way.

A seasoned and accomplished networker
marketer himself, TODD FALCONE is an
internationally recognized trainer
and author of several powerful programs,
Insider Secrets to Recruiting
Professionals and How to Win in the
Game of Prospecting.