The amount of information contained in one single video frame can take three pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.
After viewing an online video ad, about 46 percent of viewers take
some sort of action, whether it's visiting the company's website,
requesting additional information, or purchasing the product or service.
The dream is a world in which anyone who has anything bad happen to them
has a chance of getting their story uploaded, being seen, being watched.
Soon www could stand for "world wide watching." YouTube has become
the second-largest search engine in the world after Google
(but then, they are owned by Google, so not sure what to say about that).
In a world where over two days of video get uploaded every minute,
only that which is truly unique and unexpected can stand out in the way viral videos have.
An interface can be a powerful narrative device. And as we collect more and more
personally and socially relevant data, we have an opportunity, and maybe even an
obligation, to maintain our humanity and tell some amazing stories.
The Internet is showing us what it thinks we want to see,
but not necessarily what we need to see.
— Eli Pariser
There is no real independent self, aloof from other human beings,
inspecting the world, inspecting other people. You are, in fact, connected not
just via Facebook and Internet,
you're actually quite literally connected by your neurons.
Your filter bubble is your own personal, unique universe of information
that you live in online. What's in your filter bubble depends on who you are,
and it depends on what you do. But you don't decide what gets in—
and more importantly, you don't see what gets edited out.
Juvenile, aggressive, misspelled, sexist, homophobic, swinging from raging at the
contents of a video to providing a pointlessly detailed description followed by a LOL,
YouTube comments are a hotbed of infantile debate and unashamed ignorance—
with the occasional burst of wit shining through.
—The Guardian, 2009
What Gutenberg did for writing, online video can now do for face-to-face communication.
When you do a search on Google, video results show up with a thumbnail image.
They are graced with the world's most attractive call-to-action—the play button.
If a picture is worth a thousand words, what does a video equal?
Whenever there's a camera around, a video or film camera,
it's a great deal harder for those in power to bury the story.
— Peter Gabriel
Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through person-to-person file sharing. The sum of all forms of video (TV, video on demand, Internet, and P2P) will continue to grow and be approximately 90 percent of global consumer traffic by 2015.
The distinction between Internet and TV viewing will fast disappear
as on-demand video takes centre stage.
On YouTube no one has to green-light your idea.
Life is like Facebook. For everything we do, we get comments from people.
They share it with others, who then will decide to like us or dislike us.
Our brains are exquisitely wired for the medium of video, and the potential
reach is enormous. Today, one person speaking can be seen by millions.