Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we're being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email dormouse@networkingtimes.com.

BOOK
How to Become Filthy, Stinking Rich Through Network Marketing
(Without Alienating Friends and Family)

By Mark Yarnell, Valerie Bates, Derek Hall, and Shelby Hall (2012)

Mark Yarnell taught a generation of networkers with his million-copy 1998 bestseller, Your First Year in Network Marketing. Now he and his coauthors explain how the profession has changed, and what it takes to succeed in today's network marketing landscape.

"A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown," say the authors. "Many feel that they have no way to build back their savings in order to retire comfortably and securely, and that there just isn't enough time left to turn it around. This book is for those who refuse to accept this nonsense."

Yarnell adds, "With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow." He wrote this new book to help readers to:

Select the right networking company based on expert advice and solid criteria

  • Overcome fear, rejection, inertia, and naysayers;

  • Build professional habits that drive success;

  • Lead, motivate, and serve a network marketing team;

  • Recruit with rejection-free strategies;

  • Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.

"Mark and his coauthors have written another bestseller!" says Dr. Charles W. King. "This is a must-read for the curious candidate or strongly committed network marketing practitioner."

BOOK
The Procrastination Cure
7 Steps to Stop Putting Life Off

By Jeffery Combs (2011)


Research shows that twenty percent of people admit to being procrastinators, and another untold number show the symptoms but don't admit to it.

"Procrastination is an epidemic that can only be eliminated if the underlying causes are uncovered," says Jeffery Combs, a recovering procrastinator himself. "Yet, there's very little understanding of how to let go of procrastination, how to recognize and diffuse the feelings that lead to it, and most importantly, how to develop the ability to both produce and relax without guilt."

He wrote The Procrastination Cure to help readers discover:

  • The root causes of procrastination (as opposed to viewing procrastination as merely a time-management issue);

  • The six types of procrastinators: the Neurotic Perfectionist, the Big Deal Chaser, the Chronic Worrier, the Rebellious Procrastinator, the Drama Addict, and the Angry Giver;

  • Key strategies, practical solutions, and real-life examples for overcoming each variety of procrastination.

Unlike most books on procrastination, which approach the topic from an academic point of view and seek to understand what it is and where it comes from, Jeffery Combs's book is a practical guide, designed to help you overcome this habit of delaying life based on his own experiences and findings so you can start achieving your dreams.

BOOK
The Charisma Myth
How Anyone Can Master the Art and Science of Personal Magnetism

By Olivia Fox Cabane (2012)


Most people believe charisma is something you are born with—or not. What if charisma could be taught? Olivia Fox Cabane says charisma can be learned and perfected by anyone. The key is to adopt a series of specific practices that fit with the personality you already have.

Drawing on techniques she originally developed for Harvard, Stanford, MIT, and the United Nations, Cabane breaks charisma down into its fundamental components to reveal how it really works. Her advice builds the skills and self-confidence that lead to outstanding performance, whether it's for interviewing prospects or business partners, giving a big presentation, or leading a team more effectively.

Surprisingly, you don't have to be naturally boisterous or outgoing to develop charisma. It doesn't even matter if you look especially attractive. In fact, raising your level of charisma will increase people's perception of your attractiveness. Here are some quick tips:

  • Convey assurance in conversations by refraining from nodding and other submissive nonverbal actions.

  • Pausing for two seconds before you answer a question can make you sound more intelligent and attentive.

  • Thinking about things that make you feel grateful can boost your confidence before a challenging interaction.

The Charisma Myth will show you how to become more influential, more persuasive, and more inspiring so you'll be able to move through a room and have people say, "Wow, who's that?"


BOOK
The New Relationship Marketing
How to Build a Large, Loyal, Profitable Network Using the Social Web

By Mari Smith (2011)


People have always done business with people they know, like, and trust. That's the essence of relationship marketing. But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.

In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.

This book will help you understand the new soft skills required for success on the social web and improve your own leadership and relationship skills through emotional and social intelligence. You will learn:

  • How to become a significant center of influence for your customers and prospects;

  • The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away;

  • How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms;

  • What you can automate and delegate to build your social media persona, while still retaining the personal touch.

Relationships are the new currency in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.

FEATURED CLASSIC

BOOK
Making Time, Making Money
A Step-by-Step Program to Set Your Goals and Achieve Success

By Rita Davenport (1982)
Reviewed by Thomas Tidlund 


After reading Rita's classic masterpiece Making Time, Making Money, I totally understand why Dr. Norman Vincent Peale declared it "the best book ever written about time management."

Published thirty years ago, this book still has the power to radically change our thoughts about time and money. Early in her career, Rita decided to become the number one female authority on time management. She studied with experts and other highly productive and successful individuals. She found that, without exception, they had all learned to apply three important principles to their days: 1) planning; 2) eliminating the non-essential; and 3) delegating. She started implementing these principles in her life and exceeded her goal by becoming the number one authority on time management, period (not just as a woman).

In Making Time, Making Money Rita asks, "Would you like to be a winner? Although everyone defines the specifics a little differently, winning really means getting what you want out of life. It means spending time the way you want to spend it. It means creating a lifestyle that suits your needs and interests."

Thirty years later, Rita's answers are more relevant than ever. Whether you are looking to increase the love, money, or laughter in your life, Rita's principles will help you achieve your goal. I've personally learned so much from Rita, who is living proof that her principles work, that I trust you will, too.