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Mature Marketing

Ray Higdon: Drop the Hype!

By Dr. Josephine Gross

Ray Higdon is a network marketing leader and generic trainer who loves to teach others—in his company and beyond—how to create a never-ending supply of leads. Based in Florida, Ray became successful as a real estate investor during the latest housing boom, but lost everything in 2008 when the market crashed. Looking to create passive income, Ray had experimented with several network marketing companies since 2006. In 2009, he joined his current company and decided to give the business his full focus. He quickly became his company's top earner, and also became known as an Internet marketer, even though, he says, he builds his business mostly over the phone and through live meetings.

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