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  CONTENTS >> MARKETING   May/Jun 2012

Just Shoot It!

How to Create Decent Video that Does the Job

By Art Jonak

Online video is quite possibly the easiest, cheapest, fastest way to attract traffic, convert visitors to subscribers, and increase sales. Yet many people are so afraid of doing video marketing that they end up not doing it at all. They think it'll take too much time, or cost too much—neither of which is true. Since most people avoid creating videos, this creates a big opportunity for you. The beauty of video is, you know when it's bad. So you just need to learn a few tricks to separate yourself from the amateurs. In this article Art shares a few shortcuts he has learned.

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