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  CONTENTS >> PEOPLE BUSINESS   May/Jun 2012
 
EXECUTIVE SUMMARY

Networking Tribes

Have Fun, Make Money, Make a Difference

By Orrin Woodward



One of the best-kept secrets of network marketing is its ability to create a culture of community, trust, and reciprocity. Reciprocity creates speed, because people learn that deposits made into the community will be reciprocated, even without a ledger account. The tribe, through building trust, creates a culture of reciprocity, which, like a tide raising all ships, lifts everyone within the tribe. Ideally, network marketing provides a community of fun-loving, purpose-driven encouragers who help others experience acceptance and belonging. Over time, the new community's models of servant leadership give its members the permission and the courage to confront and change themselves.


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