Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we’re being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email

BOOK with CD
The Music of Your Heart
Freedom to Live the Life of Your Dreams through Network Marketing

By Kathy Paauw (2011)

From the time Kathy Paauw was a little girl, she loved to sing. Although she majored in music and was trained as a soprano, in her adult life singing often had to take a back seat to more pressing priorities—until she came across network marketing.

Kathy Paauw began a thriving coaching and consulting business in 1995; when she started her network marketing business ten years later, her ability to teach others created the conditions for her rapid success in her new career.

In The Music of Your Heart, Kathy describes exactly what it took to become a top-ten income earner in her company, revealing important insights and experiences and offering the tools and skills she developed along the way.

In his foreword, betselling author Jack (The Success Principles) Canfield distills the message of Paauw's book as follows: "Success [in network marketing] is not about getting lucky but about taking full responsibility for our thoughts, our actions and the results they produce. It's also about duplicating what other successful network marketing professionals have taught us."

Today Kathy is a mother, business woman, singer, volunteer, and world traveler. She says she wrote the book The Music of Your Heart and the song "Listen to Your Heart" (included on the CD) to help others achieve financial and lifestyle freedom while sharing their gifts and talents in a way that makes their hearts sing.

The 11 Laws of Likability
Relationship Networking… Because People Do Business with People They Like

By Michelle Tillis Lederman (2011)

What if you could learn how to network in a completely relaxed, authentic way?

The 11 Laws of Likability reveals a painless way to network based on one simple truth: people do business with people they like. In this empowering book, you'll learn how to identify and accentuate your most likable characteristics, and also how to:

  • Start conversations and keep them going with ease;
  • Avoid coming across as manipulative or self-serving;
  • Convert acquaintances into friends;
  • Tweak your own personal style to enable engaging interactions with different kinds of people;
  • Stay in others' minds long after your initial meeting.

The book is divided into three parts. Part A is called "Before the Conversation: Get Real" and covers the Law of Authenticity, the Law of Self-Image, the Law of Perception, and the Law of Energy.

Part B, "The Conversation: Always Have It," features the Law of Curiosity, the Law of Listening, the Law of Similarity, and the Law of Mood Memory.

Part C, entitled "After the Conversation: Build Relationships," reveals the Law of Familiarity, the Law of Giving and the Law of Patience.

Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability and give you easy, comfortable methods for creating honest, enjoyable interactions that become wins for all involved.

Million Dollar Year
How Much Could You Achieve in the Next 365 Days if You Really Had to?

By Richard Fenton & Andrea Waltz (2011)

Imagine going to the doctor for a routine check-up, only to be told you have one year left to live. For Peter Caswell, the main character at the center of the new book Million Dollar Year, this nightmare has just become a reality. So what does Peter do? He takes a cruise. But this is not just any cruise, this is the MLM Cruise!

A real event created by network marketing icons Tom "Big Al" Schreiter and Art Jonak, the MLM Cruise attracts some of the biggest players in the profession, yet is open to anyone who wants to attend, build relationships, and share success secrets with others.

Bestselling authors Richard Fenton and Andrea Waltz have brilliantly captured the events, lessons, and various ports-of-call in an enjoyable and fast-paced business fable that entertains even as it opens the mind to higher thinking.

Perhaps the most important lesson readers will come away with is how every choice we make in life, no matter how big or small, keeps us either on the path to our goals and dreams, bringing us closer every day, or off the path, taking us further away.

Reading Million Dollar Year is one of those small decisions that will bring you closer to your next big success.


Pushing Up People
The Secret Behind One of the Most Exciting Success Stories in American Business

By Art Williams (1984)

Reviewed by Donna Johnson and Thomas Tidlund

In this classic masterpiece, Art Williams, former football coach and legendary founder of A.L. Williams (which went on to become Primerica), lays the foundation for building a rock-solid organization in network marketing.

I first read this book in 1986, and it forever changed the way I looked at our business. Art explains clearly how you become passionate about a mission and vision that changes the world. More importantly, he shows you how to pass that vision on and empower others to greatness.

This past summer, my love, Thomas Tidlund, a successful network marketing leader in Sweden, picked this book up from my library in my Wisconsin home. Here is what Thomas says:

"Ever since I heard Art Williams's famous Let's Do It speech a few years ago, I have searched for his material. When I found this book, I read it in less than three days, then read it again.

"Art and his company won big because they believed in people and in leading with the truth. This 180-page book outlines twenty principles for mastering the art of bringing out the best in others. Easy to read and apply, every principle takes just a few pages and is illustrated with examples from Art's coaching years.

"These leadership principles can be applied to coaching, teaching, relationships, parenting, you name it—and they work especially well in our business, where praise and recognition are the "pushing up" key to raise winners and leaders."