Inside a person's head are two voices. One voice sees the world through a positive perspective and speaks all the good about each situation. The other voice sees the world from a negative perspective and speaks all the bad about each situation. One cannot eliminate either voice entirely, but one can learn to turn them up or down. Winners consistently turn up the positive voice and turn down the negative voice, leading to a healthy, positive attitude. Others do the opposite, turning up the negative voice and turning down the positive voice. Not surprisingly, these people struggle with their attitudes.