I don't like talking on the phone. The two-way communication sometimes becomes one-way communication as the other person insists on explaining his or her lifelong drama.
We've all been subject to a person who talks at us. If you have a team, you can't afford to be listening to drama and unrelated stories. You have to invest your time in helping your group.
That's why I like to write. It saves me from wasting thirty minutes on unrelated stories, and I can distribute my writing to my whole group.
In the early seventies I started writing newsletters to my downline. They didn't care how good my writing was, they cared what was in the newsletters. I always included:
My team members loved the newsletters as they first looked to see if they were in the newsletter, and then they looked to see if their friends were in also.
The lesson? Content. You don't have to be a great or fancy writer to be interesting. Just write interesting content.
If you can talk, you can write. In fact, when people write like they talk it's more interesting than stiff, big-worded documents.
Try adding a picture or two to your writing, and watch the interest increase. I find that when people read newsletters, they read the captions under the pictures first.
Today the Internet makes writing inexpensive, almost free. I find it a great way to communicate with current distributors, but a poor way to communicate with prospects. Prospects require a higher level of communication to build trust. Try using the telephone or Skype video for chatting and building that relationship. Then, once the relationship is built, they will look forward to your writing.
Finally, if you want to look smart, get someone to proof your newsletter before it goes out. It is hard to proof your own writing. Find your biggest critic and ask him or her to proof! He or she will gladly look for your mistakes, and your final writing will be much better.
TOM "BIG AL" SCHREITER writes the Big Al Report, a free weekly newsletter with tips on building the skills needed for your network marketing business. To download his seven mini-reports and learn cool things to say to your prospects, visit www.networkingtimes.com/link/schreiter