People from all walks of life build networking marketing businesses. It doesn't matter if one is a wealthy doctor or a broke ditch digger, networking has something to offer both—the opportunity to free oneself from the time-for-money trap.

While money shouldn't be the center of our lives, it certainly is a necessary tool in the pursuit of our purpose. But if making money requires eight or more hours a day, five or six days per week, there is little time left for doing anything significant.

If your job is your passion, then your work is significant. These days, however, fewer and fewer people are finding satisfaction in the corporate world. Building residual income frees us from the need to make money, so we can follow our passion and purpose.

Taming the Elephant

A passionate life is only possible when the conscious and subconscious mind align around a worthwhile goal or dream. The conscious mind thinks in words, while the subconscious mind thinks through images. The images formed in our subconscious mind lead us towards our dominating vision, but this visualization process is little known and rarely applied by most people.

If someone desires to break out of the crowd, then learning to feed the subconscious mind with his vision for the future isn't a nice add-on, but rather an essential part of the success journey.

Author Vince Poscente, in his entertaining book, The Ant and the Elephant, describes the difference between the conscious and subconscious mind. The conscious (ant) mind stimulates 2,000 neurons in one second of thinking, while the subconscious (elephant) mind stimulates four billion neurons in one second of imagining. That's 4,000,000,000 neurons to 2,000 neurons, literally two million times more neurons stimulated in the subconscious than the conscious mind in a second of mental activity.

Henry David Thoreau wrote, "The mass of men lead lives of quiet desperation," believing few ever accomplished their dreams. However, when the conscious ant learns to feed the subconscious elephant, a breakout from the crowd is in the making. Many people will discipline their ant to perform work, creating habits that produce routines such as waking up, driving to work, scheduling one's day, performing various tasks, and other habits that become ingrained by the daily grind.

But imagine if we could discipline our elephant the same way we discipline our ant. If we did, we would have a worldwide productivity revolution. Some may argue that they don't have time, or that they are not disciplined enough to do this, but I would argue against this. Anyone who has a job is disciplined enough to get up at a certain time, whether they would prefer to or not. In fact, discipline is a given, the only question is: are we going to follow internal discipline or external discipline?

Using the Whole Brain

Jobs provide external discipline to ensure outcomes, while feeding the elephant requires internal discipline in order to achieve them. When we discipline our elephant, we align it to move in the same direction as the ant, providing the ant a spot on the back of the more powerful elephant in the drive towards success.

Dr. Maxwell Maltz writes, "Experimental and clinical psychologists have proved beyond a shadow of doubt that the human nervous system cannot tell the difference between an 'actual' experience and an experience imagined vividly and in detail."

However, when the ant and the elephant are not aligned, it causes a civil war within the brain. The ant and the elephant initiate a tug of war for control over the direction to move forward, causing frustration, indecision, inaction and dismal results. Moreover, if one starts a journey with the ant, but leaves the elephant at home, failure is assured, as the ant doesn't have the power and passion to overcome the setbacks the elephant handles just fine.

Why would one hop on the back of the ant instead of the available elephant? Leaving the elephant behind while expecting the ant to carry you to success is backbreaking work for the ant, not to mention a frustratingly slow ride. One must feed the elephant and the ant together, uniting both parts of the brain for a common purpose, making the success journey not only possible but also enjoyable.

Perhaps a better plan would be to feed the elephant images of the oasis (the dream) off in the distance, inspiring the elephant to charge ahead with the ant hopping on its back, helping to direct the elephant's charge to success.

This isn't some magical elixir but a logical plan to utilize the entire brain for goal achievement. It will still take work, effort and drive to achieve, but by aligning the ant and the elephant, the civil war inside one's mind is ended, creating the conditions for massive results.

It is this inner war, not a person's environment, history, or even talent, that short circuits success. French psychologist Emile Coue says, "When the will and imagination are in conflict, the imagination invariably wins the day." He calls this the Law of Reversed Effort, which confirms that outside circumstances don't count nearly as much as inside alignment.

We cannot wholly control our external circumstances, but we certainly are responsible for our internal condition. We can feed the ant and elephant our goals and dreams, uniting them in a common purpose.

If you want true success, then don't waste another day riding the ant. Instead, go back to base camp and ignite the elephant with an image that's congruent with the ant's purpose. Cease the tug of war between the ant and the elephant, a war the elephant is sure to win, and replace it with a common goal and dream.

Your success journey must engage both parts of your brain to achieve optimal results. Ants have neither the size nor the power to create radical change, but they do make great team players when aligned with the elephant. Network marketing, through building residual income, frees up time to align the ant and the elephant so we can live a life of success and significance.

ORRIN WOODWARD is coauthor of the bestseller Launching
a Leadership Revolution and the newly released L.I.F.E.: Living
Intentionally For Excellence. Together with Chris Brady, he leads
a network marketing organization of several tens of
thousands of people. Their common goal is to raise the
level of professionalism and leadership in network marketing.