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  CONTENTS >> NETWORKING   Jul/Aug 2011
 
EXECUTIVE SUMMARY

BNI—The Real Scoop

How to Reap the Highest Benefits from Networking at BNI Meetings

By Dr. Ivan Misner



Why is it that BNI does not allow network marketers to share their business opportunity at their chapter meetings? To answer this question, BNI founder Ivan Misner uses the analogy of hunting versus farming to explain BNI's approach to marketing and sales. For anyone interested in participating in BNI to market their products and services, whether or not they're representing a network marketing company, it boils down to this: people who are all about cultivating their referral relationships can do great in BNI; people who are out to close deals will not do well.
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