Blake Mallen is cofounder of and Chief Marketing Officer for one of the most dynamic network marketing companies in the U.S. market today. A 30-year-old Gen Y, Blake got started as an independent distributor when he was a freshman in college. After building a successful business for five years, circumstances forced him to change course. In 2005, Blake cofounded a new company with two friends around a common vision to revolutionize networking marketing. Despite the high failure rate for start-ups, especially during the recession, their company has seen solid growth, thanks to its focus on technology and innovation.