What an absolutely fascinating read! One of the world's leading forecasters, corporate strategists, and visionaries, Dan Burrus uses what he terms flash foresight ("a blinding flash of the future obvious") to teach us how to take a giant step back and see our own future by looking completely outside the box.
As Burrus reels off more than a dozen of his uncannily accurate predictions, some dating as far back as 1983, you almost wonder if he has a crystal ball. But he immediately sets the record straight: "It's not guesswork or psychic acuity. It's purely a question of knowing how and where to look, and taking the time to do the looking."
He then proceeds to reverse-engineer the process that has made him famous, showing the reader how to look at the world the way Dan Burrus sees it. He does this by detailing seven foresight "triggers" to help you intentionally spark insights into what lies ahead, so that you can, as he puts it, "see the invisible, do the impossible, and solve your biggest problems before they happen."
Each trigger gets its own chapter, rich with real-life examples (from such well-known success stories as Apple and Southwest Airlines to businesses from around the world that you've never heard of) and concludes with its own "action step" summary to serve as a blueprint for implementing flash foresight in your own company, profession or career. The three triggers I found most illuminating are:
Start with Certainty.Typically, we tend to see the future as a place of uncertainties. But the faster things change, says Burrus, the more certainty there is—if we only know where to look. He challenges us to stop thinking about what we can't do and focus on what we can, by closely observing cyclic versus linear changes and soft trends (might happen) versus hard trends (will happen).
Take Your Biggest Problem—and Skip It. As Steve Forbes, editor-in-chief of Forbes magazine, declares on the back cover, this chapter alone is worth the price of admission! We all tend to approach our current problems by engaging them—which often leads to getting mired in the problem, wheels-in-mud style. It's often more effective to skip over them entirely, says Burrus, because typically they are not the real problem in the first place.
Go Opposite. One powerful way to trigger a flash foresight is to take note of where everyone else is looking, and then look in the opposite direction.
I read this book while in Dubai with Art Jonak and Orjan Saele, and had fun pondering how we might use flash foresight in our own company and in the network marketing profession. Personally, I'm asking the top leaders in my company (both corporate and field) to read this book and come together to create new strategies using the flash foresight model—and I'm excited about the future!
Hardcover, 304 pages, $27.99;