Growing up as the oldest of the Generation Y spectrum (1978-2000), I have learned to love, understand, and in some cases lead this crazy bunch. They are a fickle group that changes their mind and interests at the click of a mouse.
This is a major problem with our generation. We want everything to happen now. Our attention span is comparable to that of a fruit fly. To us, ADD is not a disorder, it's the cool thing to have, sort of like trendy new jeans or hairstyles.
We live in a microwave society. If we don't get what we want right now, we forget about it and move on to the next fad, expressing little regret for opting out.
Our world is instant: Instant Messenger, instant bank transfer, instant upload and instant download, instant breakfast—and we become instantly impatient for the length of time an instant can last.
Yet, with all of our quirkiness, we do have a massive advantage. We have seen "the system" roll out before our eyes and we flat out don't like it. We question it. We are uncomfortable with it. We revolt against it.
"Go to school, get good grades so you can get into the best college. At college, get good grades so you can get the best job. Work at your job for forty years and it will take care of you for the rest of your life."
Please, Mom and Dad, who are you kidding? We may be only 19, but we've seen this pursuit by all those before us—and we are crystal clear that your system is broken.
There were still some people out there who would argue us to death—until the most recent recession rolled in. From 2009 onward, job security, pensions, 401k's and tenure no longer mattered. The world now was clear about what we knew as kids: that there had to be something more to life.
With this picture-perfect example of what not to do, we have different plans. We want to travel, not be stuck behind a desk. We want to be rich, not work for a salary. We want to work from home, not next to someone we can't stand.
As much as you may think that we are lazy, nothing could be further from the truth. Instead of lazy, we are smart. Show us a cause to get passionate about and we will deliver. What's lacking in Gen Y is neither intelligence nor motivation. It's opportunity. Show us one to get excited about that will allow us to live our lifestyle and watch out.
Here's the catch though: it must be "cool." For years, Gen Y has been "creating cool."
When we decided to bring back the eighties, it became magically cool again to have lots of hairspray and high hair. If we decide to make online social networks the future of public identity and communication (which we did), it grows out of control.
I bet we could snap our fingers tomorrow and decide that pocket protectors are hot when accessorized correctly, and bam! The whole world would have them. This is called power. We create revolutions every day, because we have the numbers—80 million of us. There's power in numbers.
So, how can you capture your piece of the Gen Y marketplace?
If you can do all this, we will crush it. I've said for ten years, since I built my first network marketing organization, "Arrive by 25."
I've also promised that we will make as big a contribution to the network marketing world as the baby boomers have. Why? Because we start out wanting the lifestyle network marketing provides. Unlike the Boomers, we aren't twenty-five years deep into our careers by the time we realize there was no pot of gold at the end of that rainbow.
We are full of energy. We have time on our side. And most importantly, we have global reach at the click of a button by our domination over and mastery of social networking.
Look out, Mom and Dad, here we come! You might just get that retirement plan you were looking for. It will be us retiring you.
NICK SARNICOLA is a passionate young
entrepreneur who started building his
first network marketing business at
age 18. Thirteen years later, at age 31, he
has empowered over 100,000 people to start
a home-based business, helping many earn
a six-figure annual income, and
creating several millionaires along the way.