Over the last seven years I have had the privilege of traveling around the world for the purpose of network marketing and direct sales. Although each country has its cultural differences, Generation Y in all of these places has one thing in common: they like everything to happen fast.
During childhood we watched as our parents held giant, walky-talky-like cell phones that were slow and temperamental when it came to picking up a signal. We put in large, rectangular video tapes to watch movies that would skip and sometimes show a fuzzy picture. And I almost forgot the floppy disks we used to upload data onto black-and-green-screened, ultra-slow computers.
As we grew up, so did the speed of the technology we were using, shortening our attention spans and heightening our expectations. It even changed the physiology of our brains, which is why Gen Y wants everything to happen fast. The older generations often mistake this trait as impatience, when in reality it's just how we are wired.
Today cell phones are the size of a twig and can upload a video on YouTube within seconds from almost anywhere in the world. If we visit a website that doesn't load within ten seconds, we skip it all together.
If you want to build a successful Gen Y team, you must not only give fast-moving presentations, you also have to make them exciting and fun.
An example of this is what I call "cultivating a movie-trailer mindset." When a new movie is coming out, do you see Hollywood present it in a medium that resembles anything like an opportunity meeting? Of course not. Instead, you will see a fifteen- to thirty-second, thrilling, epic, fast-paced preview of what's to come. The soundtrack consists of exciting, high-volume, emotional music and the images are composed of three-second frames that flash from one place to another, showing exhilarating scenes that pique your curiosity and leave you wanting more.
Now, imagine this. A Gen Y leader wakes up, goes to YouTube and watches your incredible movie trailer. Excited, this leader calls his or her friends and can't wait to meet up with them that night to see the movie and, most importantly, to share it with their social group.
The next day, some of this leader's friends walk into a coffee shop and see that their peers are building a business in your company. At that point, they won't even need to know the company name, and forget about showing them the comp plan, because they will just want to sign up.
Generation Y makes their decisions based upon fast information and what their group of friends are doing. If you want to build a big Gen Y team, you must develop a movie-trailer mindset, then find an excited leader who has a large social group. In short order, you will see your business soar.
DAKOTA REA is a network marketing
aficionado in his mid-twenties who
got started in the business at and has already
worked intwenty-eight countries. He speaks and
consults for network marketing companies
worldwide who want to increase their sales
by tapping into the Gen Y demographic.