Do you remember this clever piece of advice from the Jefferson
Airplane song? We all know how crucial it is to expose ourselves to words, images
and sounds that help us along towards where we want to go. In this new column,
we will highlight personal and professional development toolsbooks, audiovisual
programs, movies, podcasts or any other mediathat have been circulating
And while were being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email firstname.lastname@example.org.
What will I do when I emulate the Jobs we meet in Gallo's book?
This book reveals the operating system behind any great presentation and provides a quick start to take charge of any room, deliver your message concisely and clearly, and sell your products and services more persuasively then you ever imagined possible.
This hardcover book and its audio companion are a great resource and make an ideal gift that will be treasured by anyone who wants to grow, personally as well as professionally.
|BOOK with AUDIO
Making a Difference by Becoming an Original Character
By Chris Brady (2010)
"In life you either hate losing so much that you are willing to change, or you hate changing so much that you are willing to lose." So says Orrin Woodward in the foreword to Rascal, a book that takes its title from the term author Chris Brady uses affectionately to refer to the first kind of person Woodward is describing.
"Rascals cannot stand the thought of surrendering their dreams," Woodward adds, "so instead they surrender their comforts in pursuit of their destiny." Brady's book goes on to describe and analyze the characteristics and behaviors rascals exhibit in pursuit of that destiny.
Brady distinguishes two groups of people that are currently leading our nation and world. The first group he calls "the Council of They" or the keepers of the status quo. "They are the ones who struggle to keep life always the way they say it should be, who fight change, who persecute creativity and hurl criticism at anything that smacks of originality or authenticity."
The second group consists of those Brady calls rascals. Independent thinkers, they act according to their own views, not as followers of the herd mentality.
"Rascals don't fall for the lure of going along or becoming someone else just to please others. Rascals follow their convictions and confidently head in the direction of their destiny, mindful of their Creator and not of the crowd."
The chapters of this book center around some heroic "rascals" from history, such as John Wycliffe, the American founding fathers, Mark Twain, Harriet Tubman, Mother Teresa and the freedom-loving Chinese tankman who died on Tiananmen Square in 1989.
Brady's rascals see what is needed in the world and go against the norm in order to make the world better. Rascal's goal is to help you connect with your inner rascal and inspire you to live a life of courage and significance. Brady includes a self-assessment test to help you find out how much of an independent-minded leader you are.
How I Raised Myself from Failure to Success in Selling
By Frank Bettger (1947)
Reviewed by Art Jonak
Is it possible for a book to get better with age? Frank Bettger's classic does, as it is one of the most practical books ever written on the subject of selling.
I find it uncanny that this book was written in the 1940s yet has the feel of being written only days ago. How I Raised Myself... is a truly inspiring compilation of stories, wit and insight that delivers an incredibly enjoyable read.
When a book receives hearty endorsements from Dale Carnegie ("The most helpful and inspiring book on salesmanship that I have ever read.") and Norman Vincent Peale, it is hard to question its merits.
Bettger recaps three significant milestones in his life: a professional baseball career, ending with an injury; the financial struggles endured when he returned to his hometown of Philadelphia; and his ultimate success as an insurance salesman.
A self-help classic everyone should read, this is one of a few books I go back to for a refresher every year, because it covers not only principles of selling but also principles for successful living.
Bettger is closely associated with his mentor, Dale Carnegie, and his compelling use of language and story will remind you of the sound of the self-help books of that era. I've read dozens upon dozens of sales training books, and frankly, it's almost as if everything I've learned about sales came from this man!