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  CONTENTS >> PEOPLE BUSINESS   May/Jun 2011
 
EXECUTIVE SUMMARY

Gen Y Says “Why Not?”

Why the Younger Generation Is Flocking to Network Marketing

By Chris Brady



More and more people are realizing that their economic wellbeing is in their hands alone. Entrepreneurship and private business ownership are emerging as more viable alternatives for a generation that has seen its parents' dreams ground to dust by the (mostly) corporate myth. Enter networking—an unconventional entrepreneurial approach to wealth, self-determinism, freedom and security. These lifestyle features of the profession are well known, but some of the subtler features of networking are attracting more and more members of Generation Y.
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