In 1993, supermodel Kathy Ireland was asked to model a line of socks. Rather than modeling them, she decided to start selling them. Thus began an epic journey of self-reinvention—and an entrepreneurial venture that is today, according to Forbes, a $1.5 billion company. In a 2010 report on the world's 125 most powerful global brands, kiWW® was rated as #28—ahead of Ford and Martha Stewart. What force on earth turned a Sports Illustrated cover girl and mother of three into a billion-dollar brand and icon of global entrepreneurialism? Answer: authenticity and a refusal to take rejection seriously.