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  CONTENTS >> INTERNET MARKETING   Mar/Apr 2011
 
EXECUTIVE SUMMARY

The Female Advantage

Why Women Are Perfectly Positioned to Succeed Online

By Sonia Stringer



The online world gives women an opportunity to succeed in business as never before. The most recent report from All Facebook states there are now over 80 million women in the United States alone using Facebook on a regular basis. ComScore reports that middle-aged women are the fastest-growing demographic online. By leveraging the use of social media sites, growing an email list and utilizing your communication and relationship skills, you can develop a large network of highly-qualified contacts who come to trust you and eventually buy from you.


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