Printer Friendly Copy   
  CONTENTS >> LEAD INTERVIEW   Mar/Apr 2011
 
EXECUTIVE SUMMARY

An Authentic Global Brand

A Conversation with Kathy Ireland, CEO of kathy ireland Worldwide®

By John David Mann



In 1993, supermodel Kathy Ireland was asked to model a line of socks. Rather than modeling them, she decided to start selling them. Thus began an epic journey of self-reinvention—and an entrepreneurial venture that is today, according to Forbes, a $1.5 billion company. In a 2010 report on the world's 125 most powerful global brands, kiWW® was rated as #28—ahead of Ford and Martha Stewart. What force on earth turned a Sports Illustrated cover girl and mother of three into a billion-dollar brand and icon of global entrepreneurialism? Answer: authenticity and a refusal to take rejection seriously.


NT web reader is subscriber-only. Sign in or subscribe to Networking Times for as low as $33.77 a year!

Subscribe
Forgot your password? Click Here to get it sent to you.
No account with us? Click Here to create one.

Previous Contents Next

We appreciate your feedback. Write us at our helpdesk.
Privacy Policy | Return Policy

Copyright © 2017 Gabriel Media Group, Inc.