On social sites, others judge and evaluate you based on the value you bring to the conversation. Social media is a powerful tool that gives you the ability to connect instantly beyond space and time. It doesn’t replace the physical reality, yet in a way it enhances it. It offers you unlimited potential and possibility. What you do with it is up to you. This article presents five principles to keep in mind as you get started or fine tune your online business plan so you can achieve social media mastery. The first one is, don’t make social media marketing your entire business plan.