François Gossieaux is founder of Human 1.0, a boutique marketing innovation strategy firm that works with many leading brands, helping them come up with innovative approaches to capitalize on what he calls “the anti-fad that social media really is.” With research partner Ed Moran, François launched a project that would become famous as the Tribalization of Business Study, which surveyed and analyzed how more than 500 companies use social media as part of their business processes. The study became the basis for their award-winning book, The Hyper-Social Organization.