Chris Prefontaine
The social media frenzy has changed the way many professionals do business. For network marketers, we could not have asked for a better tool to connect with more prospects globally. Social media provide instant access to huge networks of warm contacts, the ability to create a personal brand at zero cost, and the opportunity to position yourself as an expert within your own area of expertise.

Blogger, Tumblr, Facebook, Twitter, Digg and e-zine articles are just a few of the many channels any network marketer can use to gain free publicity and build a following. Instead of bombarding your prospects with ads, you can have them come to you by establishing yourself as someone they want to get to know and learn from. Here are just a few ways to create a strong online presence and indirectly fill your sales funnel:

1. On each social media site, be sure to include your contact info, link to your sales funnel site, and links to the other social media sites where you have a presence, so you can direct users to exactly where you want them to go.

2. Write about what you know best. Create content-rich articles and submit them to online journals and sites to showcase your expertise and build trust.

3. Contribute to forums whose topics relate to your knowledge and experience. This will position you as an expert. Use the traffic and popularity of other sites to filter people back to your sites.

4. Create a Facebook profile and fan page. Post pictures and videos, write tips and advice in your posts, connect with new and old friends, and post links to your articles. This will build your personal brand, create exposure for your business and cultivate relationships with your followers. The stronger your brand, the more people will want to follow you. The more connections you make, the higher the chance for referrals and word-of-mouth marketing.

5. Create a blog on Blogger or WordPress to carry your personal brand even further. Use your blog as an online journal. Post pictures and videos that capture your experiences, rave about places you’ve traveled thanks to the opportunity you’re involved with. Update your blog frequently to help establish readership and improve the blog’s search ranking. (More content means more opportunities for search engines to find significant information on your site that’s related to users’ search keywords.)

Social media marketing has taken over all industries as the online version of word of mouth. People who are drawn to your message will visit your site and recommend it to others. Your personal brand will perpetuate itself, snowballing your popularity and increasing your site traffic. Best of all, social media marketing is not difficult or costly—anyone can learn how to do it. If you don’t have an online presence yet, get on your soapbox and start talking!

CHRIS PREFONTAINE had nineteen years of
experience in real estate prior to becoming a full-time
network marketer in November 2009. Today he
is the #1 earner in his company.